ADVERTISING CAMPAIGN PLANNING MIAMI’S COMMUNITY NEWSPAPERS (305) 669-7039
Creating your advertising campaign is the most exciting part of advertising, second only to seeing your results. Our advertising services span from print to online. We can run your ad in our newspapers, magazines, and social media pages.
Your advertising campaign is constructed by a synchronized effort from our graphics artists, advertisers, and public relations experts. We want your brand to have a successful outcome. Brand equity is the most important concept in advertising. Although building brand equity is often seen as a public relations pursuit, advertising plays a significant role matching that of PR. Brands are the face of your company. They carry the weight of your product. Batman’s calling signal is associated with a vigilante that can solve a particularly dire situation. Your brand is your calling signal.
Our advertising campaigns include regular reports on the progress of your ads. Our project managers will be in direct contact with you with any changes that need your permission. We want the value of your product to be the guiding beacon for your advertising campaign.
MIAMI’S COMMUNITY NEWSPAPERS | OUR PLAN FOR YOUR CAMPAIGN
As a newspaper, our understanding of the psychology of advertising is superb. We’ve been around for all the advertising trends. A current trend is a minimalist approach with few colors and concise content. As advertising continues to evolve so do we. Our digital marketing strategies interconnect to our print advertising. You need a reference for your print advertising. Ordinarily, it would be a phone number, but in today’s age, you also need a website or a blog. There is a lot of value in creating a website that chronicles your product’s updates. At Miami’s Community Newspapers, we write these updates for you. Updating your website is a tedious commitment with many rewards including higher placing on Google.
We are the media. Miami’s Community Newspapers represents 11 communities of Miami. Our newspapers are found throughout South Miami. Peruse our newspapers. The advertisements we place in our papers are from well-known companies. We helped these companies build their brand equity.
Media is the leading attractor for consumers. Media now has an expansive number of channels such as social media, news, and commercials. Your footprint in media starts with an advertising campaign. Your campaign delineates the path of your brand. Whether you want to build brand equity or simply get your foot into your industry will determine the approach taken with your campaign.
MIAMI’S COMMUNITY NEWSPAPERS ADVERTISING SERVICES FOR YOUR CAMPAIGN:
- Logo Design
- Graphic Design
- Direct Response Marketing
- Digital Marketing
- Magazine Advertising
- Newspaper Advertising
MARKETING CAMPAIGNS AND HOW YOU’LL SUCCEED
Marketing requires publicity. Publicity is a result of value. You get free publicity if your product displays excellence above all others of its kind. We create stories about your product to initiate positive publicity. Original sources of a product’s worth determine the trajectory of future publicity. Publicity is not the superficial declaration of being the best. Publicity is a generated result of hard work.
Publicity is also all about placement. Placing your ad at the front of a newspaper, or of a magazine will utilize the advantage of the primacy effect which is the tendency to remember the first and last items of a list.
Establishing your campaign with our reputable newspaper will help you communicate with your local communities–with your primary audience. Your success will be a response to the demand for your brand and your product. Cultivate a relationship with your audience, and you will be successful.