DESIGNS FOR TRADE SHOW EXHIBITS MIAMI’S COMMUNITY NEWSPAPERS ADVERTISING | CALL (305) 669-7039
Advertising developed into a fashion contest over the past few decades. As trend evolve, advertising primarily appeals to the big emotions: fear, love, and humor. These concepts are effective in video advertising for Doritos, but not for a serious advertising campaign. Appealing to logic sells your company. Your company must exhibit professional integrity, never sacrificing its magnanimity.
Trade shows are the bazaars of the United States. You sell your vision at trade shows and you sell your product. Miami is a hotspot for trade shows of all categories. Comic-con, Mercedes conventions, and boating exhibits are a few examples of our convention center culture. Your products create the most noise at conventions, but your message creates the voice of your product. Your message is communicated through a visionary-oriented exhibition.
Your competition is not important at trade shows. If you believe your product is valuable, people will react to your passion. Passion sells. Information is subordinate to passion. Communicating your brand at a trade show becomes different from a casual presentation in few ways. One of those ways is the need of a coherently designed display accompanying your oration. An excellent trade show exhibition is a conflux of imagery and sound.
KEEPING YOUR AUDIENCE ENTICED
Powerful orators like Simon Sinek and Tony Robbins do not utilize a competitive tone to extend their arguments. Do not worry about your competition because it will always exist. Competition is infinite, even if you are the only company in your niche. Competition always brews. To succeed in the face of competition, you must acknowledge its existence but not respond to it. You create the trend in your business, not your competition. The way in which you communicate is not affected by the way your competition handles their business.
New companies have an advantage in trade shows. Their product is nuanced, new, obscure, and different. These factors alone will accrue potential customers. Entertainment does not affect customers after a few minutes. You must have created a cohesive relationship between your mission statement and your audience. After they listen to you, they will have questions about your product. There will always be critics to heckle you. Listen to your critics: respond without fear.
DESIGN SERVICES OFFERED BY MIAMI’S COMMUNITY NEWSPAPERS:
- Panel Designs
- Convention Exhibits
- Brochure Design
- Trade Show Exhibits
- Insert Designs
- Magazine Advertisements
- Column Design
GRAPHIC DESIGN BY MIAMI’S COMMUNITY NEWSPAPERS!
Think of professionalism when you see an ad. Would you call an ad if it is littered with unfounded claims? Trade shows are promotional events that garner a reputation for a company. They are not primarily for increasing sales in the short term. Always count your successes with your long-term achievements. Short-term results are not always qualitative. Observe how people respond to your product at conventions. From that observation, you have a lot of data. Together, we will peruse that data and create an advertising campaign suited to your audience’s demands.
Never forget your employees. They are your best critics. Employees enjoy feeling purposeful. If your company lacks a common purpose and relies on disreputable claims of employee satisfaction, there is a problem. A successful trade show utilizes the positive energy of employees to better the experience of potential customers. Expose the qualities of your company that makes it unique.