‘What’s in a Name’

By Bari Auerbach….

Bari Auerbach

Around town you’ll see a lot of places that have such long names, they use abbreviations – but are you sure you really know what the acronyms stand for?

 DSW:
You may have thought this is an acronym for Designer Shoe Warehouse – but a lot of ladies who have lost count of how many shoes are in their closet would admit DSW could really stand for Diehard Shopaholic Warehouse.

AACC:
At the Aventura Arts & Cultural Center, the curtain is going up on a “sizzling” new season featuring great entertainment for all ages – but considering the inaugural 2010 season actually achieved anticipated revenues while keeping expenses under-budget, AACC could stand for Appreciation & Applause for Cost Conservation.

AMC:
The Aventura Marketing Council has hundreds of members who agree AMC could stand for Amazing Marketing Champion when it comes to building business and community ties.

 ATJC:
At Aventura Turnberry Jewish Center, everyone is always welcome to explore the benefits of membership as ATJC could stand for A Temple Joining the Community.

ACES:
The Aventura City of Excellence School always gets an “A” grade thanks to great teachers giving new definition to ACES…Advanced, College-bound, Exceedingly Smart Students.

IDB, BB&T, HSBC, RBC:
Aventura has multiple financial institutions with abbreviated names, but now that it’s football season, the only thing Dolphins fans want to bank on TD standing for is Touch Down!

 AT&T:
While driving, all cell phone users should make sure AT&T stands for Avoid Texting & Talking. hhgregg: If you’ve seen ads on TV for the new hhgregg store in Aventura, by now you probably know the “hh” could stand for Hospitable Help.

 TCBC:
The Country’s Best City – Aventura – now has yogurt shops that are arguably the country’s best…Tutti Frutti and Pinkberry – two new names highlighting the sweet life residents enjoy!

“This world owes all its forward impulses to people ill at ease.” Nathaniel Hawthorne

Hawthorne must have been talking about forward-thinking citizens dissatisfied with service from the county who helped make it possible for Aventura to achieve one of the most talked about achievements: Becoming a city in November 1995.


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