Arnold Goldman previews ‘Business Owners Seminar’ presented by The Alternative Board

Arnold Goldman, President The Alternative Board of South Broward

Q: What issues will The Alternative Board’s Dec. 19 seminar be focusing on to help give business owners a strategic advantage?

AG: Accountability and Customer Service, two issues vital for success, will be the focus of the TAB’s 2012 Business Owners Seminar. Business owners, CEO’s and principal partners of businesses with ten or more employees are invited to attend this complimentary breakfast seminar, sponsored by BankUnited, Dec. 19 from 8 a.m. to 1 p.m. at Hillcrest Country Club in Hollywood.

Q: Who will be the special guest speakers?

AG: The greater sense of ownership, commitment to action and accountability for action. Marcy Turkington, Vice President of Strategy at High Point Solutions – a multi-national firm specializing in providing IT solutions to industry leading companies, will also be speaking about her passion for developing and growing customer success and loyalty programs. Leading with Passion for Love and Profit”? Satisfied customers are good – but raving fans are the ones that help businesses “leapfrog” the competition, acting as a dedicated marketing team. During the seminar, workshop participants will learn more about leveraging customer loyalty to enhance brand awareness; engaging customers and turning them into fans; and assessing feedback to improve business.

Q: Why is “accountability” a top priority?

AG: Businesses that hold themselves accountable have a huge competitive advantage TAB board members are accountable to each other at monthly TAB Board meetings – and to me during one-one-one executive coaching sessions, The board is comprised of diverse companies with varying points of view…When collective knowledge is shared, new ideas are born!

Q: What books are you a fan of?

AG: My TAB members just completed a book review of No More Excuses by Sam Silverstein emphasizing accountability. In another great book, Raving Fans, author Ken Blanchard notes: “A satisfied customer is not good enough, they must be raving fansUnderstand your customer’s needs, expectations, desires, and give them all they want – plus 1%. Make them Raving Fans.” Blanchard emphasizes, “If you do not take care of your customer – someone else will!”

To register for The Alternative Board’s complimentary Dec. 19 Business Owners Seminar, phone: 786-348-0994 or email

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