Expert Real Estate Marketing at its best

Tina Gaffney

The Aventura Office of Prudential Florida Realty takes pride in announcing that a number of their sales professionals have earned the prestigious Certified Strategic Marketing Specialist Designation.

Tina Gaffney, Managing Broker, had the privilege of presenting a Certified Strategic Marketing Specialist Diploma to the following sales associates: Natalia Abecasis, Joan Burton, Michelle Giler, Lori Fein, Paul Heller, Silvia Icaza, Judy Jordan, Lisa Mula, Allister Lenn, Ilana Nehmad, Cookie Pearl, David Pearl, Barbara Savalli and Victor Sierra.

The C.S.M.S status is conferred to those Prudential Florida Realty Sales Professionals who successfully complete a comprehensive course on strategic marketing. This course is extremely devoted to mastering effective strategic marketing principles as they apply to real estate.

The celebrated curriculum comes with an in depth variety of off and online marketing related strategies from the fundamental to the most advanced, and is designed in order to better serve all distinct markets and individual needs of clients and consumers. The much sought after Prudential Florida Realty Strategic Marketing Group (SM) program is also devoted to elevating the career development and skill level of all participants.

The course was both developed and facilitated by Rei Mesa, president, C.E.O, Prudential Florida Realty, Real Estate Services and Allan Dalton, former CEO of The underlying premise of the program is that the Real Estate Industry needs to continue to strive to become as proficient as possible to optimize knowledge pertaining to Information, Technology, Marketing and Social Media in order to better serve the Real Estate community.

Prudential Florida Realty, Real Estate Services is the #1 Prudential affiliate in Florida and has over 40 locations and more than 1,800 real estate associates throughout Florida. Since its inception in 1999, the company has quickly become the 2nd largest residential real estate brokerage in Florida and is ranked the 26th largest residential real estate firm in the nation based on sales volume. It is also the 5th largest brokerage in the nation among the Prudential Network across North America.

The company offers residential and commercial services, as well as seasonal rentals, property management, REO and foreclosures, corporate relocations, referral services, mortgage, title, insurance and home warranty services. Prudential Florida Realty, Real Estate Services is proud to be recognized as the #1 Fundraiser for the Sunshine Kids in Florida and in the top 3 nationwide raising over $2.2 million since 2001. For more information, visit prudentialfloridarealty. com.

For information on joining the Aventura Office of Prudential Florida Realty, contact Tina Gaffney at 305-218-8665 or email

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