Bringing more Super Bowls to the football field at Sun Life Stadium – and excellence in the field of property management and landscaping generated great fanfare when The Continental Group and Lukes-Sawgrass Landscape hosted an Aventura Marketing Council breakfast meeting featuring special guests Mike Dee, CEO Miami Dolphins and Sun Life Stadium; Dick Anderson, Dolphin great; and award-winning sportscaster Tony Segreto.
AMC Chair Cliff Schulman of Weiss, Serota, Helfman, Pastoriza, Cole & Boniske welcomed hundreds of business and community leaders huddled at the Newport Beachside Hotel & Resort for the event highlighting The Continental Group – the state’s largest manager of multifamily rental communities as well as condo and homeowner associations. Continental Group president Tim O’Keefe, joined by Louis Pincus, Broward region senior vice president and Pete Lucadano, president of Lukes-Sawgrass Landscape teamed up to share their winning game plan.
“Continental has continued to grow and be a significant part of the city of Aventura,” O’Keefe said. “Today, we manage 1,600 communities statewide and 34 properties in Aventura. Our Lukes-Sawgrass business provides all the landscaping to help keep this city a really beautiful place. Our primary goal is to focus on providing great service to all of our customers. We’ve built our business ‘a property at a time – one relationship at a time.’”
O’Keefe also noted Continental recently partnered with the city to host a symposium helping developers learn more about building “green” and the Lukes-Sawgrass team’s quick response helped the city clean up following heavy rains.
While Continental also goes to bat for Aventura by sponsoring the city’s little league program, Mike Dee, Dick Anderson and Tony Segreto explained Super Bowl XLIV paired with the Pro Bowl was played in South Florida for a record tenth time this year and now – an “all-star” community effort can help bring the game back to Sun Life Stadium in 2014 and beyond.
Anderson, who chaired the committee making a recommendation for the Super Bowl 2014 presentation this May in Dallas, spoke about potential improvements to Sun Life Stadium and the game’s tremendous economic impact, generating $267 million for South Florida alone, according to a Host Committee survey.
“That doesn’t even include media value,” Anderson said. “The committee’s conclusion – you can’t put a price on the exposure South Florida gets from Super Bowl.”
Dee added, “When it comes to criteria for competing for Super Bowls, South Florida scores in the 99th percentile for being a great destination and having the best community support thanks to the Super Bowl Host Committee and volunteer efforts. The third and most important element is ‘quality of facilities’ that don’t fall below minimum standards required to host games.
“Long term, South Florida should go after future Super Bowls and we hope to go forward with improvements to Sun Life Stadium within the next three years. The Dolphins want to help make Sun Life Stadium a ‘South Florida destination’ bringing entertainment and value to the community – not just during football season – but during the entire year.”