Warren Henry Auto Group, South Florida’s premier Auto Group, announceed that five of its dealerships have received the 2014 Women’s Choice Award including: Land Rover North Dade, Land Rover South Dade,Warren Henry Infiniti, Warren Henry Jaguar and MotorTrend Broward. The prestigious honor is based on exceptional recommendations from their female customers in a customer satisfaction survey conducted by Women Certified using the dealership’s customer database
Warren Henry Auto Group received excellent survey scores in several areas, including the overall sales experience. In fact, 9 in 10 women polled said they would definitely recommend Warren Henry Auto Group to their family and friends.
“Car buying remains the most dreaded shopping experience among women which is why the Women’s Choice Award is widely sought after by progressive dealerships who appreciate being recognized as a dealer that women can trust and refer with confidence,” said Delia Passi, Founder of the Women’s Choice Award and author of Winning the Toughest Customer: The Essential Guide to Selling toWomen. “We are proud ofWarren Henry Auto Group for taking ownership of their customer experience and creating a business environment that provides exceptional service both to women and men alike.”
Considering that women now account for more car purchases and service sales than men, the Women’s Choice Award is their avenue to finding a dealership that they can choose with confidence.
• Women buy more than half of the new vehicles in the U.S. and influence up to 80% of all car purchases
• Women influence more than 85 percent of all automotive sales in U.S. households
• 65% of service customers at dealerships are women
•Women spend over $200 billion per year on new vehicles and mechanical servicing of vehicles each year
“We’re thrilled to receive this distinction for the Warren Henry Auto Group brand, as it is a testament to our longstanding dedication to our female clientele and their families. Thank you for this honor!” says Larry Zinn, General Manager,Warren HenryAuto Group.
For more information, call 888-856-3113 or visit www.warrenhenryauto.com