Southeast Financial Center, Florida’s tallest and largest office tower and plaza totaling 1.225 million square feet in the heart of Miami’s Central Business District, signed a 20,100-square-foot lease with Club Ventures Miami LLC to bring the renowned DavidBartonGym brand to the top floor of the property’s 15-story Annex.
This transaction represents further execution of ownership’s vision to align the amenity package and retail delivery of the asset with Southeast Financial Center’s position as the premium Class A office tower in the Southern United States.
DavidBartonGym expands its footprint in Miami and brings an innovative and upscale workout destination to the area, boasting a groundbreaking design, state-of-the-art equipment, a team of body-sculpting trainers and unique classes. Miami’s CBD is a burgeoning 24-hour epicenter, and the location for the national brand will serve the growing demand for an advanced fitness experience to the breadth of tenants within the building and the daytime population of 222,000 in the immediate vicinity.
“We are thrilled to expand into the downtown Miami market, where the area has been experiencing a great deal of growth lately,” said Howard Brodsky, CEO of DavidBartonGym. “The Southeast Financial Center is at the epicenter of that development, so it was a natural fit for us to bring our brand to the building and add yet another lifestyle-enhancing amenity for those living and working in the area. After a rich history in Miami, DavidBartonGym looks forward to helping members at our newest location truly change their bodies and “LookBetterNaked.”
Southeast Financial Center has undergone notable capital improvements totaling $20.5 million since late 2008 to improve the tenant experience. Several exterior improvements include the implementation of granite pedestrian walkways, strategic seating areas, an enhanced park setting with shade trees and various foliage and planters, and new lighting. These are in addition to extensive lobby renovations totaling 17,000 square feet and technological advancements within the building.
“With the activation of the ground floor retail delivery progressing, including The Newsstand Café by Books & Books, Spris, The Cheese Course, and renowned Chef Cindy Hutson’s Zest and Zest Mrkt, the strategic next step was to focus on the building’s fitness offering,” said Greg Masin, senior director, Cushman & Wakefield, who represented both sides during the transaction.
“It was crucial for us to find a fitness provider whose brand was aligned with the property’s philosophy of unparalleled excellence and stature. Throughout our search, DavidBartonGym stood out as the marquee choice,” he added.
For information about DavidBartonGym, visit www.davidbartongym.com.