[dropcap]W[/dropcap]ith graduation season in full swing, students at Florida International University recently presented a complete communications campaign for the Integrated Marketing Communications capstone course taught by Professor Jaross.
Each class pitched representatives from Uber and the Adrienne Arsht Center’s UTIX, a program that offers deeply discounted tickets to college students. Universities with experiential programs like FIU’s allow students to showcase their work for large entities such as the Arsht Center and Uber, mirroring the real world and facilitating opportunities after graduation. The presentations took place on Tuesday, Apr. 28, at FIU’s Modesto Maidique Campus.
The soon-to-be graduates spent an entire semester researching and implementing the best creative concepts for maximum client exposure. Andrew Goldberg, vice president of marketing at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County, said that partnering with FIU’s public relations program served as a great way for students to get a thorough and realistic understanding of the process.
“Students were able to recognize the effort and time needed for new-business pitching, which is a huge part of the communications industry,” Goldberg said. “The opportunity to partner with FIU was a great experience, and has allowed us to help shape the future generation. The students truly did an excellent job.”