Hatuey Beer’s ‘Muse’ contest winner introduced as new brand ambassador

Hatuey Beer’s ‘Muse’ contest winner introduced as new brand ambassador

Camille Arroyo, Hatuey’s new brand ambassador, is pictured with Abdul Delgado’s painting titled Beer Me.

The winner of Hatuey Beer’s “Muse” contest was announced on Aug. 14 during a reception at Sergio’s Restaurant in Doral.
Camille Arroyo, a professional dancer, was introduced as the brew’s new brand ambassador.

Arroyo was among three finalists who were voted on by fans of the beer known as “Chiefs” on its Facebook Fan Page.

Hatuey Beer’s judging panel made the final decision after interviewing the finalists and deciding Camille would best carry on the tradition of the brand’s heritage. Having met the main criteria of the contest, which was to resemble the woman depicted in Abdul Delgado’s painting titled Beer Me, the Hatuey and the Arts contest- winning piece, the judges believe Camille is the perfect candidate to represent the brand as it celebrates its centennial anniversary.

“In keeping with Hatuey’s tradition to keep the community involved, we were thrilled fans of the our Cuban-style ale were such a huge part in our selection process, and are very pleased with having Camille be our new brand ambassador,” said Anler Morejon, Hatuey brand manager.

“The brand’s logo is the Taino Indian Chief Hatuey, and interestingly enough, Camille is a descendent of a Taino tribe.”
Camille won a cash prize of $2,000 and will participate in a photo shoot campaign that aims to fully embrace the brand’s culture of excellence in the art of brewing beer while embracing the brand’s unique heritage.

Originally brewed in the Cervecería Hatuey in Santiago de Cuba in 1927, Hatuey was Cuba’s first premium beer. Joaquin Bacardi, a Harvard graduate with a degree in Chemical Engineering, was sent to Copenhagen in the early 1930s to learn the art and science of brewing, and became Hatuey beer’s first brew master. Named after the Indian chief, Hatuey, the leader of the Taino tribe of Indians who lived in the early 16th Century, from the island of Hispaniola Hatuey originally sold 12 million cases.

For additional information, visit www.bacardiusa.com.


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