“Our port is moving in many new and exciting directions,” said port director Bill Johnson. “The new logo capitalizes on the powerful Miami brand which ranks among the most recognized in the world.”
Johnson said the new marketing look aligns the port more closely with its partners at the Greater Miami Convention & Visitors Bureau and the Downtown Development Authority.
The port will retain its legal name as the Dante B. Fascell Port of Miami.
The 2035 Master Plan also was endorsed by the Miami-Dade County Commission as a vision for future port development that allows for growth in both the cruise and cargo businesses, but does so without expanding the port’s footprint adjacent to downtown Miami. The master plan supports the port’s sustainability goals and commitment to operate in an environmentally responsible manner.
“The master plan dedicates much thought to the surrounding areas and outlines projects that will help preserve it,” Johnson said. “At the same time, it is an ambitious plan that positions the port to play an even more important role as a powerful economic engine — not only for South Florida, but for the entire state and nation.” The Port of Miami contributes more than $18 billion to the local economy and supports more than 180,000 jobs.
At the foundation of the master plan are several large infrastructure projects now underway including the port tunnel, deepening the port’s channel to 50 feet and the restoration of freight rail in partnership with Florida East Coast Railway. Future plans call for a new cruise terminal, an intermodal transportation center and development of the now under-utilized southwest corner of the port.
Johnson emphasized that all future development was still in the discussion stage.
“The master plan should be viewed as an evolving document,” Johnson said. “No one has a crystal ball to know what the world will be like in 2035, but if the past is any indication, market dynamics will continue to change — everything from trade patterns to new technologies. We need to anticipate change, stay ahead of the curve and be flexible.”