Media, celebrities, local customers and international travelers–manyareembracing the richness and diversity of India’s handcrafted products and colorful textiles offered by Samsara Imports. Located in the Miami International Merchandise Mart, the Miamibased designer, importer and distributor of clothing, jewelry and home decor from India is dedicated to bringing these unique products “to market” and has become the trendy, hot spot to shop.
The stylish fashions of Samsara Imports were showcased recently on Univision’s “Nuestra Belleza Latina 2011.” During one of the show’s segments, Indian-inspired decor served as the backdrop for the 24 contestants who modeled and danced in elegant Indian saris, all provided by Samsara.
Samsara’s exotic fabrics, bed linens, pillows, lamps and lanterns, wall decor, tabletop items and accessories will also be featured on an upcoming episode of Extreme Makeover – Home Edition, which will air on ABC the first week in May.
Samsara’s buyer and owner is Lissette Atassi, an entrepreneur with a vast knowledge of the Indian region, people and customs. She began the business in 2003 with her first store, Gifts and Beyond, located in Pinecrest. Her company has since moved and expanded to include two retail stores in the Merchandise Mart, a retail website and wholesale distribution to boutiques located in the U.S., European, Latin American and Caribbean markets.
“People have come to know the beauty, quality and popularity of the home and fashion items from India,” said Atassi. “I’ve modeled Samsara after a department store – you can get beautiful, unique clothing, jewelry, gifts and items for your home, all in one shop.”
At Samsara, shoppers will find intricately designed kurtis (tunics), saris and lehengas (skirts), scarves and bags. Fashions for the home include styles that are authentic, modern or contemporary, “each with a charm of its own,” according to Atassi.
Atassi travels to India several times a year on buying trips to select the more than 2,000 products she offers. While there, she also visits Samsara’s regional branch in Delhi, which constantly monitors the quality of all of the items she imports.
This month, Samsara will open two new international locations, in Nicaragua and Ecuador. Atassi is planning further business expansion, offering franchise opportunities in the U.S. and abroad.
“Our sales have tripled during the past year and we continue to grow and expand to meet thedemandof our diverse clients,” said Atassi. “We’re able to handle this growth because of the high quality standards of our products, our large inventories, our great logistics and our dedicated support team.”
Samsara Imports can also provide props, decor, furniture rentals and entertainment, including belly dancers, musicians and henna artists, for your Middle Eastern/Indian theme parties and events.
“We can provide some items, or everything you need to create a magical, exotic ambiance for your special occasion,” said Atassi.
Samsara Imports is located at the Miami International Merchandise Mart, 755 NW 72 Avenue, first floor, #6 and #7, and the phone number is 305- 269-6992.
For more information, visit www.samsaraimports.com, become a friend on Facebook and follow on Twitter.