WOW Factor marks anniversary by granting wish of quadriplegic

WOW Factor marks anniversary by granting wish of quadriplegic

Pictured (l-r) are Juliet Campino, cousin of winner Steven Ruiz, who accepted the check on his behalf; Jose and Heide Dans of WOW Factor Marketing Group, and Michelle Iglesias and Alfredo Iglesias of iAm Able Fitness.

WOW Factor Marketing Group celebrated its 10th anniversary by granting a “Wish for a WOW” to Steven Ruiz, a 22-year-old young man who became a quadriplegic following a life-changing car accident.

Ruiz will receive a $10,000 donation from Coral Gables-based WOW Factor towards his treatments and wish of walking again, with the help of iAm Able Fitness. A matching donation will be presented to iAm Able Fitness, a nonprofit organization improving the quality of life for individuals with paralysis through intense therapeutic exercise, mentoring and support. Any individual person, group, organization or charity was invited to submit their stories and present why their “Wish for a WOW” should be granted — an opportunity to have a life-changing wish come true.

“One of our main goals when we founded this company was to give back to the local community. We are pleased to have the opportunity to make a difference in the life of someone truly in need,” said Jose Dans, chief innovator at WOW Factor Marketing Group.

This year marks the 10th anniversary of WOW Factor Marketing, a full-service marketing agency specializing in media, event marketing, and creative services. WOW Factor chose to celebrate this milestone by giving back to the same community that has assisted and supported the growth of the agency for the past decade.

Since its inception, the agency has donated more than $900,000 to charities across South Florida. The “Wish for a WOW” campaign included a panel of celebrity judges assisting in the selection of five finalists. The judges included: Albita, Ana Maria Polo, Javier Romero, Jon Secada and Laurie Jennings. The public selected the winner through an online voting method.

For more information about WOW Factor Marketing Group and the “Wish for a WOW” campaign, visit

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