Book: Latino entrepreneurs can learn from Israel’s innovators

Pictured are Marcella Rosen, president and founder of Untold News, publisher of El Pequeño Dínamo, (right) and Manny Ruiz, chair and founder, Hispanicize companies.

Pictured are Marcella Rosen, president and founder of Untold News, publisher of El Pequeño Dínamo, (right) and Manny Ruiz, chair and founder, Hispanicize companies.

El Pequeño Dínamo (Untold News; $14.95 paperback/Kindle e-book, $9.95) by Marcella Rosen, a Spanish adaptation that showcases 21 of Israel’s extraordinary inventions, is available on Amazon.com.

The book examines life-changing innovations including the Flash Drive; SpineAssist, a robot that saves many lives in spinal surgery; a desalination process that solves the world’s water shortage; IceSense3, a device that freezes breast tumors, and Mobileye, a camera used in most cars that hugely increases driving safety. The translation into Spanish was driven by the many similarities between Israeli innovators and Latino entrepreneurs.

“Despite its tiny size, Israel continues to outperform many countries — including the entire continent of Europe — with its breadth, frequency and scope of innovation,” explained Marcella Rosen, president and founder of Untold News, publisher of El Pequeño Dínamo. “We are thrilled to offer this resource to the growing Latino audience who — similar to Israelis — have overcome adversity, and as a result, thrive in entrepreneurial spirit.”

Praised by the media when it debuted in English, Tiny Dynamo was hailed by Inc.com as “a must read for anyone interested in entrepreneurship or technology.”

Its launch to the Spanish-speaking community will be supported by a complete marketing campaign that includes public relations, social media, grassroots outreach to key Latino organizations, book signings, and more. Follow the updates on Facebook and untoldnews.org.

“Author Marcella Rosen brings to life, in this short but vibrant book, notable Israeli citizens whose inventions are transforming industries, nations and even potentially saving millions of lives,” said Manny Ruiz, chair and founder, Hispanicize companies.

“As a Latino entrepreneur who was mentored by Jewish women, I loved reading El Pequeño Dínamo because its stories gave me an even deeper appreciation for the industrious, hardworking mentality that powers Israel’s genius and world renowned achievement; a small nation that is arguably, person for person the globe’s titan for invention, business and entrepreneurship,” Ruiz concluded.

El Pequeño Dínamo also will illuminate to millions of U.S. Latinos inventions that improve their health (banishing breast tumors, curing sleep apnea, reducing partial blindness) and their safety (airport security, driving safety).

Marcella Rosen founded Untold News (untoldnews.org) in 2010 to inform Americans about the positive, non-political aspects of Israel. Rosen’s mission with El Pequeño Dínamo is to celebrate the Israeli inventions that are improving the lives of people all around the world.

In 2002 Marcella established the Campus Tolerance Foundation to raise awareness of the bias present on college campuses. Before finding her calling as a “disrupter” of the status quo, she was director of Media Worldwide and executive vice president of NW Ayer Inc., a prominent advertising agency.


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