JOB welcomes executive director Barbara Norland

Barbara Norland

Barbara Norland has been named the new executive director of the Junior Orange Bowl.

The organization is set to begin preparation for its annual festival season, which is highlighted by the parade through downtown Coral Gables. The Junior Orange Bowl Festival Season and Parade are in their 64th year and this year’s theme is “Sailing to New Adventures.” This year’s parade will be on Sunday, Dec. 30.

Norland has over 20 years of sales and marketing experience in private and nonprofit sectors as well as over 16 years of experience in the South Florida market. Before joining the Junior Orange Bowl, she was the director of development for CHARLEE of Miami-Dade County.

Prior to her tenure at CHARLEE, Norland was the director of major gifts at Miami Children’s Hospital Foundation; director of Corporate Relations and Fundraising Events at Baptist Health South Florida Foundation and executive director of the Deering Estate Foundation. Prior to entering the not-for-profit arena she worked in the entertainment industry at Homestead- Miami Speedway where she was part of the first team to develop the reputation and sport of racing that is known today in South Florida, nationally and internationally.

Norland completed her Master of Science in Leadership and Management from Nova Southeastern University’s H. Wayne Huizenga School of Business, and her Bachelor of Arts degree in psychology and sociology from Luther College in Decorah, IA.

The Junior Orange Bowl offers a yearly schedule of over 20 athletic and academic youth events in South Florida. If you are interested in supporting the Junior Orange Bowl, visit <>, or call the JOB office at 305-662-1210.

The Junior Orange Bowl Festival is possible with the support of the City of Coral Gables, Miami Children’s Hospital, Orange Bowl Committee, Miami-Dade County Department of Cultural Affairs, Cultural Affairs Council, Miami-Dade County Tourist Development Council, Miami-Dade County Mayor, and Board of County Commissioners.

The JOBC Inc. is a non-profit 501(c)(3) organization that serves the community of South Florida and the youth of the world by providing opportunities for wholesome, competitive and multi-cultural experiences.

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