Savings are always available with SAVESO.COM

By Nancy Eagleton

Rita Borbon (left) and Susan Linning of SAVESO.COM.

Click, send, save.

Community Newspapers and SAVESO.COM, Miami’s first mobile online coupon site, have partnered to make it easier for you to shop and save locally. You’ll “save so much” at your favorite local merchants with coupons texted to your phone from SAVESO.COM. You can also visit the Community Newspapers website at and click “Coupons” on the menu bar to be connected to SAVESO offers.

“SAVESO.COM is thrilled to partner with Community Newspapers,” said co-owner Susan Linning. “As both SAVESO and Community Newspapers focus on the local market, we are confident that our combined efforts can bring much added value to the communities and merchants we serve.”

SAVESO.COM was founded in January 2010 by Rita Borbon, Miami mother of three who has a background in industrial engineering and sales. She was joined in February by business partner Susan Linning, who brings her past sales and business development skills to the partnership.

Borbon wanted to save her family money, but grew weary of clipping coupons, only to leave them at home or discover that they had expired when she wanted to redeem them.

“You always have your phone with you. Now, you can text yourself the coupon and you’ll always have the savings with you,” said Borbon.

SAVESO.COM features over 100 local businesses, with savings organized into six categories: Restaurants, Health and Beauty, Shopping, Services, Entertainment and Kids Stuff.

“Savies” are the clever name for the merchant coupons on SAVESO.COM and they are free and easy to use. Customers can choose their desired merchant, view the promotion and then text, print or email the offer to themselves, friends and family. The site features a “Deal of the Day” and customers can also sign up to receive future offers via text or email.

“SAVESO provides a green solution to coupon clipping. There’s no paper for the customer to clip and no paper for the merchant to collect,” said Borbon. “The advertisers really like it. Ed’s Boot Camp says that 20 percent of his clients are coming from SAVESO.COM and they are redeeming his offer directly from their phones.”

Other Health and Beauty savings are offered by Fitness Together and Cream. Restaurant partners include The Big Cheese, Fleming and Misha’a Cupcakes. Favorite merchants such as Studio LX and Gables Beauty Supply are featured. Save on services from Lupita’s Closet and Alquizar Orthodontics and at kid friendly places like My Gym and Cool-de-Sac.

Misha’s Cupcakes has been an advertiser with SAVESO for over three months and recently renewed contracts for two ads on the SAVESO site.

“I see my ads there and think ‘this is a good idea.’ It’s wonderful that clients can show their phone and don’t have to feel uncomfortable. I have been impressed by how many people have come into the store with their text coupons,” said Misha Kuryla-Gomez, owner of Misha’s Cupcakes.

Borbon says that merchants can change their offer as many times as they like to find the promotion that brings them the best response. For about $2 a day, they can be a part of SAVESO.COM’s 21st century mobile marketing technology and reach customers through texting, email and online solutions.

“Mobile discounts are the wave of the future and we brought that future to Miami,” Borbon said.

Borbon and Linning will continue to expand to include merchants throughout Miami-Dade County and eventually in Broward County. They market their site through social media such as Facebook and Twitter and local sites such as Just Ask Boo.

Like the tutorial at SAVESO.COM says,”Life is too short to be at the right place at the wrong price.” To start saving now at your favorite local merchants, visit Merchants who would like to advertise may contact Borbon or Linning at 877-222-2839 or email

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