Rene Prats and his partners at Sir Pizza have announced that the company has signed a five-year deal to be the exclusive pizza partner of University of Miami Athletics, beginning June 2012.
The agreement with UM will include integrated advertising, social media and on-campus promotion with UM’s core athletic programs, including football, basketball and baseball, and it was secured by UM Athletics’ multimedia rights holder, Hurricane Sports Properties.
With this move, Sir Pizza continues its expansion and presence in South Florida. During the past year, Sir Pizza has grown to include 10 locations in Miami-Dade and Broward as well as a mobile truck. Sir Pizza will be opening restaurants in Aventura, Weston, South Beach, Mid- Town and Marlins Park in the coming months.
“We at Sir Pizza have been big supporters and fans of University of Miami Athletics for many years,” said Rene Prats, Sir Pizza South Florida CEO. “UM has a distinguished legacy in sports that has brought great national exposure to South Florida. We’re proud to work with the university and we look forward to building a successful partnership.”
The deal will help enhance brand awareness of Sir Pizza and increase the company’s visibility at UM Athletic events, with signage at sports venues, advertising in event programs and increased exposure online and through the university’s social media platforms.
“Sir Pizza is a South Florida institution and they truly care about bettering the local community,” added Shawn Eichorst, UM director of athletics. “Rene Prats and Sir Pizza are also long time supporters of the Hurricanes and ideal long-term partners for our athletic department. For more information visit the website at www.sirpizzarestaurants.com.