In celebration of its new corporate store at The Falls, AT&T held a grand opening that included an autograph session by former Miami Dolphins quarterback Bob Griese. The legendary Hall of Fame football player spent two hours at the new AT&T store on Dec. 7, posing for photos with fans and penning his name on Dolphin paraphernalia.
The 3,650-square-foot AT&T store at The Falls is the first South Florida AT&T location to feature the company’s new retail design focused on mirroring customers’ mobile lifestyle. The new design breaks the mold of traditional telecom retailing by shifting focus to how technology enables our lives, instead of the technology itself.
It has an open, lofty and high tech atmosphere, yet is made to feel more personal and intimate with three distinct, but interconnected zones —
The Connected Experience Zone, The Community Zone, and The Explore Zone. The open layout encourages customer exploration anddiscovery in each of the three zones.The Connected Experience Zone features “lifestyle vignettes” that offer customers a glimpse of how solutions can be used in customers’ everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more.
The Community Zone features “community tables” that encourage customers to shop and play in an open and interactive space. This space merchandises apps, accessories and devices to show customers how they can work together.
The Explore Zone with “explore walls” highlights AT&T’s diverse device lineup and accessories and is complemented by digital monitors with product information.
AT&T opened its store at The Falls on Oct. 26. Hours are Monday through Saturday, 10 a.m. to 9 p.m., and Sunday, noon to 7 p.m.