Campaign reminds drivers to ‘Look Before You Lock’

By Mike Poller….

Hanger goes on rear view window

In the past decade, nearly 500 children have died of heatstroke inside automobiles.

Nobody knows how many “close calls” there are each day, when parents or caretakers forget about a sleeping child in a car seat, get out of the car, close the door and take a few steps away before remembering their sleeping passenger. But we do know nearly 40 children on average die of heatstroke in cars each year in the U.S. Even one is too many.

The Early Learning Coalition of Miami-Dade and Monroe Counties has picked up the ball and created the “Look Before You Lock” public information campaign. This campaign is designed to provide reminders to anyone who gets behind the wheel — with a child in the car seat — the tools they need to remember that child in back.

The “Look Before You Lock” safety kit includes a windshield sticker to place on the inside, lower left of your front windshield. Hopefully, it will be the last thing you see as you are getting out of the car, and will remind you to check in the back seat.

Second, the kit includes a bright yellow rearview mirror hanger. Again, the rearview mirror is one of the last places you look when you are getting out of the car.

Finally, a full-size rear window shade with a big “Look Before You Lock” logo is included. Put this on your driver’s side rear window and you’d be hard pressed to forget — no matter how busy and distracted you get.

Look Before You Lock has been featured on local television. Even Metrorail cars have been wrapped with the message to remind South Florida drivers.

It is summer and once again, the South Florida temperatures are spiking. It takes just 10-15 minutes for the temperature in a parked car to hit 100 degrees. A few minutes with a core temperature over 104 degrees and no human can survive.

For details, go online at www.facebook.com/LookBeforeYouLock.


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