Greg Fefferman, owner of the new Jump A Roos play and party center in Southland Mall, is confident about his family-run franchise that is employing 25 young people in Cutler Bay. He put a lot of work into finding the right place and is satisfied that he did.
“The mall and this community have been the perfect choice for our first venture into this business,” Fefferman said. “We like the high foot traffic; we love the demographics. It’s very easy to access our place off of the turnpike and off of S. Dixie Highway.
“We’ve been very happy with the builtin business that’s here at the mall, and we’ve been able to attract people even from the Aventura area that are looking for something fun, safe, clean and active to do with their children.”
Although operating since July 15, Jump A Roos had its official grand opening on Friday, Sept. 23, between 5 and 9 p.m., with a visit from town officials, animal encounters from the Children’s Zoo, and with admission revenue donated to Zoo Miami.
Jump A Roos is Miami-Dade County’s largest indoor inflatable play and party center and has seven inflatable obstacle courses, slides and premium jumping games, four private party rooms and a snack concession area with tables and chairs. It also gives families a chance to combine dinner out with playtime for the kids.
“This is not only a great place to come on the weekends, but also after school,” Fefferman said. “We have a great partnership with Sal’s Pizza at the mall, so we share their menu. You can come, the kids can play, and you can also have a fantastic Italian meal at our facility because of our relationship with the restaurant. It’s a very good partnership.”
Fefferman, who works with his father, Glenn, and other family members, said that they put a lot of effort into picking their staff.
“One of the compliments I get about the business is how great, interactive and enthusiastic our employees are,” Fefferman said. “That’s something we work really hard on. They go through a pretty rigorous interview process and we feel that we’re able to find the right type of employee for our business. Some have brothers and sisters that are my children’s ages.”
Jump A Roos required a major remodeling effort, and is in space that was three separate stores that had been unoccupied for five years. But the “mix” worked out right according to Fefferman, who is a Coconut Grove resident.
“We looked for two and a half years to find the right location,” he said. “We were very specific in what we wanted — high ceilings, ample parking. I got tired of having to go to birthday parties with my kids in the warehouse district and having to park so far away.”
Zoo Miami’s participation in the opening event brought Danny Elfenbein, director of Strategic Initiatives and Community Development at the Zoological Society of Florida, there, along with Children’s Zoo manager Mike Perez, who gave children a chance to pet a live corn snake. Zoo volunteer Linda Crutchfield, delighted everyone with her trained cockatoo, “Voltaire.” The zoo promoted the event as its first “Member’s Night Out.”
“Zoo Miami members are a special community and we are focused on increasing the value of their membership,” Elfenbein said. “The Annual Pass not only gives members unlimited access to the zoo, but family friendly benefits like we are offering through this event.”
Jump A Roos is near to the Regal Cinemas at Southland Mall, 20505 S. Dixie Hwy.
For information, call 305-238-JUMP (5867) or send an email to firstname.lastname@example.org.