Vi at Aventura celebrates ‘Vida la difference!’ senior living

By Bari Auerbach

Vi at Aventura Executive Director Mark Beggs and Sales Manager Laurie Rudolph (far right) join residents Aleene Pascal (left) and Doris Blass (center)

Vi at Aventura, the new company brand backed by the classic reputation for excellence earned by Classic Residence by Hyatt, is now inviting seniors to join in celebrating “Vida la difference!” amenities in a continuing care community where residents feel more vibrant, more engaged and more enriched. While ownership and management remain unchanged, the new name Vi at Aventura is derived from “vita” – the Latin word for life now defining a higher quality of life emphasizing personal empowerment. “Our new identity reflects what our communities are about — health, happiness and vitality,” said Vi President Randy Richardson.

Welcome to the next chapter of your life! was the enthusiastic greeting guests attending a recent “re-branding” party received from Vi at Aventura leaders including Executive Director Mark Beggs, Sales Director Ellen Palmer, Lifestyle Director Paula DeMello and Community Relations manager Marjie Aloni.

“We’re excited about our new brand, which represents life and living it to its fullest,” noted Beggs. “For older adults ready to write the next chapter of their lives, Vi at Aventura can be their inspiration,” Palmer added. “At Vi, every day is a new opportunity to enrich your life!”

“Vi’s foundation is built on four key ‘Vital Elements’ – home, wellness, connection, and vitality,” Aloni and DeMello explained. “These Vital Elements ultimately help distinguish us by creating a one-of–a-kind living experience. This is the phase of life when people actually have the freedom to live beyond the boundaries others have set; to find a community of kindred spirits; to write their next chapter and proclaim: ‘My best years are still ahead of me!’”


Older adults embracing the distinctive lifestyle of Vi at Aventura have a choice of spacious one and two-bedroom floor

Vi at Aventura residents Judith Starkman, Barbara Richardson and Isaac Reiter enjoy a light bite

plans overlooking golf and water views. Some of the most desirable services include concierge assistance, scheduled transportation, dining plans, and housekeeping. Most importantly, V

i residents have added peace of mind knowing that, if needed, fees will not increase for higher levels of care.


From working out in a state-of-the-art fitness center, swimming in an indoor heated pool, enjoying art, music and diverse cultural programs – to savoring healthful, exceptional cuisine prepared by renowned chef Robert Ibgui, Vi at Aventura offers options to satisfy palates as well as recreational pursuits including many on-site activities and outings to great South Florida attractions.


Residents writing the next chapter of their lives are sharing their great experiences:

“I knew Vi at Aventura would fit my lifestyle. I love the interesting people I have met and the friendly staff”; “We love the food, the entertainment, the parties and the graciousness of all of the Vi family. All my children agree that Vi is a wonderful place!”

For more information about Vi Aventura on West Country Club Drive, call 305-692-4501 or visit

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