Citi opens brand new digital branch at Doral Commons

Citi’s newest and innovative branch is at Doral Commons.

Citi’s newest branch is at Doral Commons.

After setting its sights on rapid expansion in the greater Miami area, Citi has opened three new locations in the past month, including a new and innovative branch at Doral Commons at 7480 NW 104th Ave.

Retail banking is evolving from the traditional branch model to a multi-channel model that combines branches with the ever-expanding digital and mobile capabilities. That is exactly what Citi’s newest branch in Doral, which opened on June 4, is doing.

The new 3,850-square-foot branch aims to bring bankers out from the back offices and puts them in front of the branch to engage with customers and help more effectively. Truly merging the human element of banking with the advanced technological and digital needs of its customers, Citi has workbenches and ipads on site to use the banking experience as an opportunity to teach their guests better banking.

Other recently opened branches include one in Midtown and the first Citigold branch in the entire Southeast in Downtown Miami.

Citi has "workbenches" and "ipads" to teach guests better banking.

Citi has workbenches and ipads available to teach guests better banking.

Citi, the leading global bank, has about 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments, and institutions with a broad range of financial products and services, including consumer banking and credit, corporate, and investment banking, securities brokerage, transaction services, and wealth management.

For information about the Doral Commons branch, visit or call 888-248-4226.

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About the Author

Bill Kress
Bill Kress, President of Kress Communications, is an editorial consultant with the Community Newspapers, covering business news, non-profits, and municipal government. He is an award-winning public relations practitioner, news reporter, photographer, and a prolific social mediologist. Reach Bill at or call 305-763-2429.

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