Professional dancer Camille Arroyo won the Hatuey Beer’s “Muse” contest as the best look-alike for an individual pictured in a “Beer Me” painting, announced Aug. 14 at a reception held at Sergio’s Restaurant in Doral.
Arroyo was introduced as the brew’s new brand ambassador after she scored tops among three finalists in voting by fans of the beer, known as “Chiefs” on its Facebook Fan Page.
A Hatuey Beer judging panel made the final decision after interviewing the finalists and deciding Camille best resembled a woman depicted in Abdul Delgado’s “Beer Me,” winner in a companion arts contest to mark the firm’s centennial.
“In keeping with Hatuey’s tradition to keep the community involved, we were thrilled fans of the our Cuban-style ale were such a huge part in our selection process, and are very pleased with having Camille be our new brand ambassador,” said Anler Morejon, Brand Manager.
“The brand’s logo is the Taino Indian Chief Hatuey, and interestingly enough, Camille is a descendent of a Taino tribe.” Camille won a cash prize of $2000 and will participate in a photo shoot campaign to mark the culture of excellence in the art of brewing beer and embrace the brand’s unique heritage.
Originally brewed in Santiago de Cuba in 1927, Hatuey was Cuba’s first premium beer, developed by Joaquin Bacardi, a Harvard graduate with a degree in Chemical Engineering who was sent to Copenhagen in the early 1930s to learn the art and science of brewing, and became the company’s first Brew Master.
Named after the Indian chief, Hatuey, leader of the Tainos tribe, the Indian tribe lived during the early 16th century on the island of Hispaniola.