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Direct Mail: Not Dead Yet!
January 23, 2013 @ 12:00 pm - 2:00 pm| $15 - $25
Even today, nearly 90 per cent of all gifts still arrive in response to direct mail…and the most successful fundraising programs continue to use this channel with consistent success. The seminar will focus on multi-channel marketing and include tips on balancing direct mail with online with examples of integrated campaigns.
Dennis Meyer, CFRE has decades of experience in direct-response marketing, and has consulted with and served many national and regional non-profits. He is a frequent speaker at many national conferences and is the founder of Meyer Partners, with offices in Chicago and Miami. Dennis is one of the rare individuals that has experience in all of the fundraising disciplines including capital campaigns and planned giving and served as co-chair of a successful capital campaign for his alma mater. Parking is free.
$10.00 for AFP Members in advance ($15 at the door)
$20.00 for non-AFP Members in advance ($25 at the door)