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Mayors Jewelers Hosts Rolex Deepsea Challenge Exhibition in Aventura Location

June 21, 2013 @ 10:00 am - 9:30 pm


What: The Rolex Deepsea Challenge Exhibition will be on display for the first time in Florida, exclusively at Mayors Jewelers in Aventura from June 21st to July 8th, 2013.

On March 26, 2012, filmmaker and explorer James Cameron made an unprecedented solo dive to the deepest point in the ocean, Challenger Deep in the Mariana Trench, southwest of Guam in the Pacific Ocean, with the experimental ROLEX DEEPSEA CHALLENGE watch attached to the exterior of his submersible. The ROLEX DEEPSEA CHALLENGE descended to a depth of 35,756 feet, defying extreme technical challenges and showcased Rolex’s amazing waterproof capabilities during an expedition that opened a new chapter in deep-sea exploration.

“The ROLEX DEEPSEA CHALLENGE was the reliable companion throughout the dive; it was visible on the sub’s manipulator arm and working precisely at 10,898 meters down at the bottom of Challenger Deep,” James Cameron said after his historic dive. “It’s a tremendous example of engineering know-how, and an ideal match for the DEEPSEA CHALLENGER submersible.”

On board with Cameron acting as his lucky charm was the ‘Old Lady,’ the history-making 1960 ROLEX DEEP SEA SPECIAL experimental watch that had accompanied Swiss oceanographer Jacques Piccard and the then Lieutenant Don Walsh on their legendary dive in the bathyscaphe TRIESTE on January 23, 1960, the first and until Cameron’s dive, the only manned dive to what was then the deepest-known point in the Mariana Trench. On that exploit, the ROLEX DEEP SEA SPECIAL, attached to the hull of the Trieste reached a depth of 35,814 feet returning to the surface in perfect working order, a feat that remained unrivaled for more than half a century.

The educational Rolex Deepsea Challenge Exhibition in partnership with the National Geography Society includes interactive audio and visual and will showcase both renowned watches. This is a traveling exhibition and will later move to Mayors Jewelers in Orlando.

When: June 21-July 8; Monday – Saturday, 10 a.m. to 9:30 p.m., Sunday, noon to 8 p.m.

Where: Mayors of Aventura, 1901 Biscayne Blvd. #177, Aventura, FL 33180

About Rolex

Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivaled reputation for quality and expertise the world over. Its OYSTER watches, all certified as chronometers for their precision, are symbols of excellence, performance and prestige. Pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of numerous major watchmaking innovations, such as the OYSTER, the first waterproof wristwatch, launched in 1926, and the PERPETUAL rotor self-winding mechanism introduced in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic and patronage programs. For more information, please visit www.rolex.com.

About Birks & Mayors

Birks & Mayors is a leading retailer with 56 luxury jewelry stores in the United States and Canada. The company operates 23 stores under the Mayors brand in Florida and Georgia, 30 stores under the Birks brand in most major markets in Canada, two retail locations in Calgary and Vancouver under the Brinkhaus brand, and one retail location in Orlando under the Rolex brand. Mayors was founded in 1910 and has maintained the intimacy of a family-owned boutique while becoming renowned for its fine jewelry, timepieces, gift ware and service. Birks was founded in 1879 and developed over the years into Canada’s premier retailer, designer and manufacturer of fine jewelry, timepieces, sterling and plated silverware and gifts. For more information, please visit www.mayors.com.

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June 21, 2013
10:00 am - 9:30 pm