Rana Rojo designers find a natural home at BeTru, a gemlike boutique showcasing local artists and designers who combine global tradition with fresh contemporary style. Rana Rojo @ Betru celebrates their grand store opening this December 14 from 5-11 pm. Ash Rana and Damian Rojo’s eclectic, global vision and experience come together in Rana Rojo. Images from ancient Tibetan spiritual texts are collaged with playful retro sixties prints Images from ancient Tibetan spiritual texts are collaged with playful retro sixties prints. The pair have invented their own dying and printing processes, including natural ingredients like ash and salt with computer-generated graphic designs, creating richly mutating colors and multi-dimensional layers of textures and effects. Gold embroidered Thai fabrics are inset into bleach-splashed custom printed denim. Each Rana Rojo piece is printed and dyed by hand, a unique and wearable work of art. The line includes dresses, skirts, and jeans, jackets for men and women, and t-shirts for men, women and children. You can bring your own jeans to be reworked and hand painted by the designers.
Owner Donna Hughes, former co-owner of 190 Restaurant, features her and sister Cheryl Freeman’s theFFS line of jewelry, which was just picked up by Barney’s New York. Hughes also conducts spiritual readings in the back room of BeTru, which is nestled in the magical courtyard of 55th Street Station on Miami’s Upper East Side.
Come join us for the opening celebration.