4 tips for startup success from Black Tech Week

Entrepreneurship met self-empowerment last week during Black Tech Week, a startup business conference geared toward minority business people in science, technology, engineering and math fields.

The week-long event, hosted in part at Biscayne Bay Campus, was an opportunity for students, faculty and the community to come together during Black History Month to learn from entrepreneurial experts and network with peers in the startup field.

“I think us coming together with FIU and the Knight Foundation, that trifecta, is really important to making sure that we do continue to put minorities into the pipeline from a job and career standpoint in technology,” said co-founder of Black Tech Week Felecia Hatcher, “but then more importantly, for me, it’s about helping them build startups so that if they can’t find that job right away, they’ll know how to monetize their skills.”

Andrew Goldner, Marcus Carey, Birame Sock and Clarence Wooten discuss best practices for startup businesses.

Andrew Goldner, Marcus Carey, Birame Sock and Clarence Wooten discuss best practices for startup businesses.

For Hatcher, this event is an important way to celebrate technological and entrepreneurial successes in the black community during Black History Month.

Saif Y. Ishoof, FIU’s Vice President for the Office of Engagement, which co-sponsored the event, said Black Tech Week is an important opportunity for students, faculty and alumni to engage in dynamic conversations about the industry.

“As we continue to push to become leaders in inclusive STEM programs, we believe that our partnership with Black Tech Week is a natural extension of the commitment we have to building the next generation of entrepreneurs and business leaders, people who are reflective of our community,” Ishoof said.

Here’s some advice on creating a successful startup business from the experts at Black Tech Week:

1. Set goals

“Aspiration without preparation leads to frustration,” said Newton Sanon, the president and CEO of the social services organization Opportunities Industrialization Center (OIC) of Broward County.

Consider all variables, both known and unknown, before getting to work on a startup. Gather a team of dedicated people with a variety of skills and knowledge, and set a list of goals for the business, making sure to factor company growth into every step of the process.

2. Establish locally

“We don’t think you should have to leave your home to create a great company,” said venture capitalist Andrew Goldner, founding partner of the venture capital fund GrowthX.

He suggests that building a startup here in Miami may be a better choice for an entrepreneur’s budget than picking up and heading off to the Silicon Valley. Although California has a flourishing startup business culture, the high rate of competition for investors in the area can be the downfall of a startup.

Additionally, building businesses here fuels the local economy.

3. Don’t burn bridges

“If [venture capitalists] don’t invest, it doesn’t mean they can’t help you in another way,” said Birame Sock, a serial entrepreneur and founder of the interactive digital marketing platform FlyScan, Inc.

Investors are often veterans in entrepreneurship, meaning they have a breadth of industry knowledge and a wide network that startups can benefit from, provided that they keep in touch.

Sock suggests pursuing a mentorship instead of dismissing a venture capitalist who turns a company down. That person may be the key to networking with a new business partner or another potential investor.

4. Learn from failure

“Even if your startup fails, you can still win,” said serial entrepreneur and founder of VentureFund.io Clarence Wooten. “I haven’t learned anything through success. I’ve only learned from failure.”

Use these learning opportunities to your advantage. Sit down and think about what went wrong versus what went right; and from there, devise a new business strategy. Often, a new startup is founded on the successful aspects of one that failed.

But fail fast and fail cheap, he warns.

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