Simon, a global retail real estate company, has announced that The Falls is accepting applications to participate in the 19th annual Miracle on 136th Street Parade on Saturday, Nov. 21.
The parade, which will be led by a soon-to-beannounced grand marshal, offers unit applicants the opportunity to get in the holiday spirit and continue in the tradition of marching through the perimeter of The Falls.
Applicants can choose to design their own floats, decorate a vehicle, or enter a group to march the parade route. Dance, cheer, cultural and musical groups are all welcome to show off their spirit as they march the parade route in front of thousands of spectators.
Corporations and small businesses also are welcome to submit a parade application. There are sponsorship packages available for companies to sponsor a float and display tent.
The deadline to submit applications is Friday, Sept. 25, at 5 p.m., and The Falls will limit the number of participants to 30, on a first-come, first-serve basis. Participant applications can be found by clicking the Applications link.
“As we kick off the holiday season, Miracle on 136th Street Parade is truly a festive and unforgettable experience for all involved,” said Lourdes Menendez, director of marketing and business development at The Falls. “The parade is a great opportunity for local organizations to highlight their services and proudly showcase their hard work in front of the Miami community.”
For more information about the parade, call 305-255-4571 or visit the mall website at www.simon.com/thefalls.
The Falls is one of the largest open-air shopping, dining and entertainment complexes in the U.S. The 55-acre shopping center and tourist destination features 821,000 square feet of retail space with more than 100 specialty stores, restaurants, and cafés as well as Regal Cinemas and The Fresh Market. Anchored by Bloomingdale’s and Macy’s, The Falls offers the first American Girl store in Florida, Apple Store, Brooks Brothers, Michael Kors, Vera Bradley, Corner Bakery & Café, Brio Tuscan Grille and many other fine specialty retailers and eateries. Stroll the one-level, covered walkways surrounded by a million-gallon waterscape and lush tropical foliage.