Total Wine & More, America’s largest independent retailer of fine wine, spirits and beer, will bring its next generation retail experience to South Florida with the May 23 opening of its new store at The Palms in Town & Country Center, 11960 Mills Dr.
The store opens for business at 9 a.m. on May 23 and will host a grand opening ribbon-cutting celebration at 6 p.m. that evening. Wine tastings, live entertainment, a cigar rolling demonstration and more mark the grand opening of the Kendall store. Total Wine & More will make a charitable donation of $10,000 to Kendall area non-profit Read2Succeed (www.r2succeed) as a show of its commitment to the community it serves.
Total Wine & More’s new Kendall store, at nearly 23,000 square feet, will include an incredible selection of more than 8,000 wines, 3,000 spirits and 2,500 beers. The store will feature a state-of-the-art education center complete with desktop computers and Wi-Fi, to be used for wine, beer and spirits classes as well as for private tastings, meetings and special events.
“Customers in South Florida love us for our top notch service, outstanding selection and low, everyday prices”, said David Trone, who co-owns Total Wine & More with his brother Robert. “With this new store, we want to give our Kendall customers an unparalleled shopping experience by adding the latest technologies to educate and inform their wine, spirits and beer purchases.”
Located throughout the store will be iPads with software that pairs wine with meals, flat panel television screens that stream video content on winemakers, distillers and brewers and quick response (QR) codes that instantly take customers — via their smartphones — to further information about their favorite wines, beers and spirits. Additionally, a climatecontrolled wine cellar will house rare selections and a walk-in humidor will offer a vast array of fine cigars.
A hallmark of the Total Wine experience is working with Total Wine & More’s knowledgeable staff.
Total Wine & More team members go through a 100-plushour training program and participate in weekly, monthly and quarterly training and education classes. Over 60 of the company’s employees travel to California’s Napa and Sonoma regions each year as well as to Europe’s key wine regions every other year in order to increase their product knowledge.
The net result is the best-trained, most knowledgeable staff in the industry. Total Wine & More’s commitment to education extends to the communities it serves. The education center in the new store is made available to local businesses and non profits without charge. In 2012, Total Wine & More donated more than $2.5 million worth of products and services to nearly 3,000 charitable organizations across the nation. The Kendall store is Total Wine & More’s 21st store in Florida.
For more information on Total Wine & More, including employment opportunities, visit www.totalwine.com