ECOMB Renews Successful Adopt A Beach Program — A Miami Beach Community Effort on Keeping our Beaches Clean —

ECOMB (Environmental Coalition of Miami and The Beaches) is pleased to announce the re-launch of the Adopt a Beach Program, a partnership project between ECOMB and the City of Miami Beach.

During the 2011-12 Pilot Project, the program enlisted 37 local organizations, collecting a total of 749 bags of trash from the beaches between Government Cut and North Shore Open Space Park at 87th Street. A total of 87 clean up events were carried out with the support of 1068 volunteers.

As a result, 9,000 pounds of trash was averted from the ocean, helping to preserve water quality, protect the precious marine environment and keep the coastline clean and beautiful.

“Over 7 million visitors enjoy the beauty of Miami Beach on an annual basis and positively contribute to the local economy,” said Luiz Rodrigues, Executive Director of ECOMB. “The Adopt A Beach Pilot Program helped avert over 9,000 pounds of trash from our oceans, helping preserve water quality, reducing marine pollution, protecting precious marine environment and keeping Miami Beach coastline litter-free and beautiful. The program has also resulted in increased community engagement with many local non-profit organizations and businesses.”

“With the threats of climate change and sea level rise, now more than ever, we need to come together and invest in sustainable strategies that will make our community more resilient,” Rodrigues continued, “We need to protect and preserve our resources for our future generations: our children. The Adopt A Beach program, along with other sustainable projects that ECOMB offers, is a perfect and simple way to be part of the solution.”

Interested organizations, local businesses, volunteer groups, and non-profits may apply to adopt a pre-defined section of beach for a one-year period. Sponsorship pledges are $500 for corporations/local businesses and $250 for non-profit organizations. Interested parties can browse the available locations and submit their permit applications on ECOMB’s website (www.ecomb.org).

ECOMB is constantly moving forward to help our community and the participation of sponsors and volunteers are a key element in our organization and is essential for the well-being of our society.

Presently, the AAB Project counts on the support of 14 new Adopters and many more are on the way. The new Adopters are: Collins Park Association, Dream Hotel, Fast Care Urgent Care, Gersten & Muir, P.A., Hyatt Centric South Beach, Miami Beach Garden Club, Miami Model Citizens, SLAM Environmental Club, Surfrider Foundation, The Edition Hotel, The Palms South Beach, The W Hotel, TKS Miami and Volunteer Cleanup.org

The Adopt-a-Beach program’s goal is to raise awareness about the importance of keeping the beaches and oceans free of litter through community action. Support the preservation of a clean, safe, and healthy beach environment and adopt a section of beach today. Community involvement in litter removal efforts helps foster a sense of individual pride and stewardship through the restoration and preservation of a common natural resource.

For more information about the Adopt-a- Beach Program, you can visit our site at www.ecomb.org or contact Anthony Tintori at 305-534-3825 or anthony@ecomb.org.

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