Since Global Spectrum, managers of the Miami Beach Convention Center (MBCC), arrived in October 2008, the Miami Beach Convention Center has undergone a positive makeover with renovations internally and externally. From ballroom redesigns, a new restaurant, and fresh color schemes to air walls, stairs, escalators, and elevators; the luster is being restored to the 50+ year old venue.
“We need to ensure this building continues to move forward and exceed industry standards,” said Bob Balsam, Global Spectrum’s General Manager at the Miami Beach Convention Center. “Thanks to our dedicated operations department and support from the City of Miami Beach, we’ve been able continuously improve the operational functions of the facility as well as add amenities for our visitors generating a significant economic impact for our local community.”
All of these improvements have served as a great sales tool for the MBCC team and it’s more than just a fresh coat of paint. Thanks to the most recent renovation of the ballrooms, the MBCC has booked multiple weddings and major local galas for 2011 and is filled with an ambiance that can be found at comparable social venues throughout South Florida.
Above and beyond the enhancement of the ballrooms, the MBCC has added features to enhance the customer experience. There is a new sushi restaurant in the skywalk atrium to make it easier for those attending shows to have a sit down meal, a new ‘art in the atrium’ where local artists’ work are on display year round, and a mobile messaging platform to update attendees about upcoming shows and discounts to area attractions. Furthermore, these physical enhancements, such as stairs, escalators, and elevators have resulted in an ease of traffic flow throughout the building and make it easier to attend a show at the nearly 1.3 million square foot venue.
With a full calendar of events at the Miami Beach Convention Center; this year will have something for everyone and is a great time to come experience the improvements first hand. February alone will be a very busy month and feature The Original Miami Beach Antique Show, IT Expo, Miami International Boat Show, Miami Wine Fair, and Xposed.
For the most up to date calendar of events, visit the MBCC at bit.ly/g3YhKh.
For more information about how to host an event at the MBCC, please visit www.MiamiBeachConvention.com.
You can also follow the Miami Beach Convention Center online by visiting: