The Miami Beach Chamber of Commerce is offering a one hour Google Adwords Basic Training every 1st and 3rd Wednesdays of every month at 11am. The cost per member is $30 and $50 for nonmembers. At the end of the course, you will receive $100 Coupon to apply to your budget. There is no minimum budget and no obligations. Here is a chance for your business to learn a new and valuable advertising tactic. This is a $300 value!
Google AdWords is Google’s main advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline with 25 characters and two additional text lines inclusive of 35 characters each.
Advertisers select the words that should trigger their ads and the maximum amount they will pay per click. When a user searches on Google, ads (also known as creatives by Google) for relevant words are shown as “sponsored links” on the right side of the screen, and sometimes above the main search results. Click-through rates (CTR) for the ads are about 8% for the first ad, 5% for the second one, and 2.5% for the third one.
The ordering of the paid-for listings depends on other advertisers’ bids (PPC) and the “quality score” of all ads shown for a given search. The quality score is calculated by historical click-through rates, relevance of an advertiser’s ad text and keywords. In addition to, advertiser’s account history, and other relevance factors as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser’s keywords.