SMITHFIELD AND CHEF JOSE MENDIN PROVIDE SOUTH BEACH WITH COMPLIMENTARY EARLY MORNING EATS

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Smithfield Celebrates The Food Network & Cooking Channel South Beach Wine & Food Festival presented by FOOD & WINE with Breakfast Taco Pop-Up Event

WHAT: Smithfield is offering foodies the chance to attend a free breakfast pop-up event in celebration of this year’s The Food Network & Cooking Channel South Beach Wine & Food Festival presented by FOOD & WINE. During the busy festival weekend, attendees can rise and recoup with Tacos at Daybreak curated by James Beard Award Semi-Finalist and recent winner of Miami COCHON 555 Chef Jose Mendin. Chef Mendin will serve free pork-inspired breakfast dishes and specialty brunch-friendly cocktails to kick off the day’s food festivities.

The event will take place on Saturday, February 21 from 9:30 to 11:30 a.m. at the Loews Miami Beach Hotel. During the two hours, guests can leisurely stop by to enjoy a mid-morning bite before heading out to official SOBEWFF events. The public can RSVP to Smithfield@hunterpr.com for the chance to attend this special event.

WHEN: Saturday, February 21, 2015 9:30 – 11:30 a.m.

WHERE: Americana Lawn at Loews Miami Beach Hotel 1601 Collins Avenue Miami Beach, FL 33139

More Information
For a second year in a row, Smithfield is teaming up with local Miami chef, Jose Mendin, to serve Latin-inspired specialties at select events throughout the 14th annual The Food Network & Cooking Channel South Beach Wine & Food Festival presented by FOOD & WINE. In addition to the Tacos at Daybreak event open to the public, Smithfield will sponsor two festival events – CASAMIGOS Tequila presents Tacos After Dark sponsored by Smithfield and Olmeca Altos Tequila’s Medianoches & Mixology Event presented by Schweppes.

About Smithfield
A leading provider of high-quality pork products, Smithfield was founded in 1936 in Smithfield, Virginia, establishing the town as the “Ham Capital of the World.” From hand-trimmed bacon to slow-smoked holiday hams, Smithfield brings artistry, authenticity and a commitment to heritage, flavor, and handcrafted excellence to everything it produces. With a vast product portfolio including smoked meats, hams, bacon, sausage, and fresh pork cuts, the company services retail, foodservice, and deli channels across the Unites States and 30 countries abroad. All of Smithfield’s products meet the highest quality and safety standards in the industry. The company is a brand of Smithfield Farmland, a subsidiary of Smithfield Foods. To learn more about how Flavor Hails from Smithfield, please visit www.Smithfield.com, www.Twitter.com/SmithfieldBrand, and www.Facebook.com/CookingWithSmithfield.

About Chef Mendin
Inspired by his great-grandmother’s use of exotic ingredients, Chef Jose Mendin began his love affair for food at a young age. He went on to attend Johnson & Wales University where he earned a Culinary Arts Degree. After graduating, Mendin traveled around the world, working with acclaimed chefs to learn regional flavors and cooking techniques. Today, Mendin is a hometown hero both in Miami and San Juan. Making his cities proud, he – alongside his business partners Andreas Schreiner and Sergio Navarro – has taken more than six culinary concepts to critical acclaim (Pubbelly, Pubbelly Sushi, Barceloneta, Macchialina, PB Steak, and L’echon Brasserie). He has been a recognized semi-finalist of the James Beard Foundation’s Best Chef South awards in 2011, 2012 and 2013, has received recognition from publications like Food & Wine, Travel + Leisure, Departures and The Cooking Channel and is one of the key players in revitalizing the now bustling Sunset Harbor neighborhood. Opportunities are endless, and the brands expanding empire has exciting new projects on the horizon for Mendin including additional concepts in South Florida and Mexico as well as talks of producing branded food products and a cookbook.

About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world’s largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook’s®, Gwaltney®, John Morrell®, Kretschmar®, Curly’s®, Carando®, Margherita®, and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs. For more information, visit www.smithfieldfoods.com and www.smithfieldcommitments.com.


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