Setting yourself apart in the specialized field of digital signage is no small task. The Miami-based firm Intermedia Touch, whose areas of expertise include video walls, interactive displays, LED signs, directories, wayfinding, custom software and three-dimensional projection mapping, has developed a comprehensive, custom approach to ensuring that every aspect of a client’s vision is realized.
“We’ve always upheld a very intimate, small business mentality,” said Cristina Miller, Intermedia Touch president. “We go the extra mile for every client, whether it’s Joe’s Bakery down the street, the Miami Children’s Hospital, or one of the Seminole Tribe of Florida’s casinos.
“Not only are we able to develop and offer the best available hardware options on the market; we’re also a software developer. This allows us to custom design content as we support and maintain an entire project.”
Evidence of Intermedia Touch’s acclaimed work can be found throughout South Florida. Located at Nicklaus Children’s Hospital, within the Global Telemedicine Command Center, they custom designed and constructed a video wall that spans more than 300 inches diagonally.
The video wall, which features custom content including geo-mapping, social media feeds, as well as news updates, is a true industry innovation.
The company also has custom designed a 230-inch interactive video wall at Seminole Casino Coconut Creek, and continues to create its touch-screen casino promotions on a continual basis. To date, Intermedia Touch has created more than 50 interactive games for the casino industry, including the hugely popular Valentine’s Day themed “Tunnel of Love.”
At Florida International University’s new PG5 building, the company has created a kiosk that provides wayfinding as well as meal plans for students as they utilize its interactive front-end interface. Behind the scenes at this same kiosk, custom data mining is performed that gathers information as to what it is that the students are clicking on. The data acquired through this process is utilized to assist the university in its development of metrics for use in future projects.
Intermedia Touch’s digital wizardry also is being used to give the Miami Marlins a competitive edge. The firm constructed a state-of-the-art custom batting stance analysis system in the Marlins Park training room. This interface, which combines a visual projector and an e-pen peripheral, can be used to pinpoint areas within a batter’s stance and swing that may need improvement, and is proving to be an invaluable resource for the team.
“When we sit down with our clients, we don’t only think about what they want in the short term; it’s important to know what they want in the long term,” Miller said. “Because technology is changing so rapidly, we must be able to anticipate what the client’s needs are going to be down the road. We don’t want to sell them something that’s going to be obsolete a few years from now.”
The firm, which is an Apex Award winner, was created in 2008 when Miller, a former sports industry professional, and her husband Henry, an audio/visual specialist, grew interested in the field of holographic technology. They joined forces with two colleagues in the field of Information Technology, Osmany and Oswaldo Barrinat. Together, the team of four worked to launch Intermedia Touch with the goal of expanding the boundaries of cutting edge digital interactivity.
“We found that digital signage, as part of the technological evolution that is taking place, was a very under-marketed and under-examined industry, and we worked together to identify opportunities to integrate all of our talents,” she said. “When a company — whether it’s a casino, university or hospital — does a big project, they typically have to utilize the services of three or four different vendors to accomplish a single project. What sets us apart is the fact that they now only have to use a single vendor for the entire duration of a project.”
Intermedia Touch is active within the local community, including Marly Quincoces-Casanova’s Perform Acts of Random Kindness (PARK) project. At the present time, they are hard at work continuing their massive ongoing project at Nicklaus Children’s Hospital, which will be fully interactive in the near future.
For more information, call 1-888-266- 6511or visit www.intermediatouch.com.