De Ruiter Electric Motor Co. marks 50 years in business

By Nancy Eagleton….

Both Farrell Sippel (left) and Marvin Winhold have worked at De Ruiter for more than 40 years and recently were honored by owner John Delaney and the De Ruiter team.

De Ruiter Electric Motor Company in Palmetto Bay recently celebrated its 50th year in business with a celebration attended by the company’s employees, friends and neighbors.

At the party hosted by owners John and Marilyn Delaney, two De Ruiter employees, Marvin Winhold and Farrell Sippel, were surprised with awards for their length of service to the company.

“Marvin came to Miami from Canada over 45 years ago and when there was work available at De Ruiter two years later, his good friend, Farrell, followed him down here,” John Delaney said.

Both Sippel and Winhold said it was quite a surprise and very humbling to be honored. Sippel is the chief mechanic and has been with the company for 43 years.

“Marvin and I grew up together and came here as a couple of farm boys,” Sippel said. “I’ve been living in the same house with my wife and have had the same job since coming to Miami.”

Winhold rewinds all of the motors at De Ruiter and has done so for 45 years. He and wife Eleanor own Winhold Montessori School, so he stays very busy.

“It keeps you young being around all of these young people,” Winhold said. “I couldn’t imagine not coming into work each day. I told John that if he’ll keep me around, I’m aiming for 50 years.”

Larry Knesel of Eagle Fluid Dynamic, a valued client and asset to the business, also was honored by Delaney and the De Ruiter team for his continued support.

Since 1960, service excellence has been a priority at De Ruiter and the staff of committed professionals has over 150 years of combined experience in the electric motor and pump industry. Delaney bought the De Ruiter business from Jim De Ruiter in 1994 and merged it with his company, Dade Pump and Supply.

Delaney recently renovated the De Ruiter storefront and signs, but the company trademark, a bright red motor, remains a landmark in front of the store on S. Dixie Highway.

“New sign, but same old people,” Delaney chuckled. “The people really are the key to success in any business. We get to know everyone by name.”

The only business of its kind in the area, De Ruiter serves municipalities, wastewater and agricultural industries, as well as the pump and motor needs of residential and commercial clients throughout South Florida, the Caribbean and South America. Miami Seaquarium also depends on De Ruiter to maintain its pump equipment.

The sales team at De Ruiter can help customers choose the right pump from many top brands or design a system to meet their needs. Services provided include electrical motor rewinding, pump and motor remanufacturing, full machine shop services and domestic and industrial pumping systems repairs, including emergency repairs.

“If you have a pool pump or sprinkler system, chances are that we’ve worked with you or the service company that is maintaining your system,” Delaney said.  “No job is too big or too small.”

De Ruiter is located at 14261 S. Dixie Hwy. Business hours are Monday through Friday, 7:30 a.m. to 5 p.m. and Saturday, 7:30 a.m. until noon.

For information, go online to or call 305-235-5000.

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