Through the National Student Advertising Competition (NSAC), the premier student advertising competition in the nation, students from across the country have been challenged to think critically and develop high-level integrated marketing campaigns for some of the country’s most recognizable brands.
The American Advertising Federation’s (AAF) University of Miami college chapter has been selected once again as the national champion in the 2013 NSAC.
Glidden, the 2013 NSAC sponsor, challenged AAF college chapter members to develop an integrated and multi-platform marketing effort for three different customer segments — DIY renters, current Walmart paint shoppers and DIYers who shop Walmart Home products but do not currently purchase paint.
University of Miami was one of 18 teams to advance to the finals in Phoenix and present their campaign to Glidden’s senior marketing executives: Rob Horton, marketing director, PPG Architectural Coatings; Nestor Hernandez, director, Walmart North America, PPG Architectural Coatings, and Jennifer Ginnetti, Glidden brand manager, PPG Architectural Coatings.
“The quality and depth of work that all the students demonstrated both at Nationals and across all 144 participating schools speaks volumes for the talent, creativity and energy that the future generation of marketers possess,” said Eric Stasiowski, director of communications for PPG Architectural Coatings, parent company of NSAC national sponsor Glidden paint.
“What we saw were well thought-out plans backed by insight and strategic thought which ultimately yielded some very real implementable ideas,” he added.
University of Miami also was awarded a $1,000 grant from Ad-ology for best use of market research.