With gold prices at an all-time high, customers of The Gold Trader in Pinecrest are receiving top-dollar payouts when selling their unwanted gold items.
“In 2003, the price of gold was $300 an ounce. Today it fluctuates around $1,300 an ounce,” said Danny Silva, owner of The Gold Trader. “In today’s economy, gold is one of the few items that you can sell and, in many cases, get more than what you paid for the item.”
Silva, who grew up around the jewelry and diamond business, opened The Gold Trader in September. He says he chose the location and designed the store to create a comfortable and reputable place where Pinecrest and area residents could sell their precious metal items and jewelry. “There have been many pawn shops and gold buying businesses that have given the industry a bad name,” said Silva, who owns a second Gold Trader location in New Jersey with his brother. “People will find our store and our process very refreshing.”
Palmetto Bay resident Wally Edelson agrees. She brought her items to The Gold Trader, 12265 S. Dixie Hwy., when it opened and since then has been referring friends and co-workers.
“I have assured my friends that Danny is extremely honest, knowledgeable and professional,” said Edelson.
With the holidays approaching, it’s a great time to bring in broken and outdated jewelry, class rings and old coins. When these items are presented at The Gold Trader, Silva tests them for carat weight, determines overall weight and then informs the customer of the value according to the day’s precious metal prices. Silva does the entire testing process and completes each step at the counter right in front of the customer. Customers are paid immediately. The precious metals are sent to a refinery and melted. In many cases, the metal is cast into new jewelry.
“It’s a great recycling process to give this old gold new life,” said Silva. “It’s great for the environment. It’s really a win-win for everyone.”
Silva has had such a positive response from the community since his store opened that he launched a client referral program to reward customers who send in their friends and family. Silva is happy to schedule appraisal appointments with individual clients in their homes and he can also bring his testing equipment to a customer’s home for a gold buying party.
“The host of a gold buying party will receive $500 or a percentage of what I buy from their guests, whichever amount is higher,” he said.
The Gold Trader is open Monday and Thursday, 11 a.m.-6 p.m., Tuesday, Wednesday and Friday, 10 a.m.-6 p.m. and Saturday, 11 a.m.-3 p.m. For more information, call 305-251-7899, email sales@thegoldtrader. com or go to www.thegoldtrader. com.