Keys resort offers special rates to military, police, fire personnel

In recognition of the bravery and dedication of America’s heroes, Hawks Cay Resort in the Florida Keys will again honor military, fire and rescue, law enforcement and medical personnel through its Heroes Welcome Program.

From Aug. 20-Nov. 18, the program features starting rates of $99, special dis- counts on resort activities and a series of tribute events. A portion of proceeds of each room booked will benefit the Firehouse Subs Public Safety Foundation and, through a unique partnership with renowned artist Guy Harvey, additional charity organizations dedicated to assisting our heroes and their families.

“Hawks Cay is a place for families to reconnect and bond through unique and fun activities,” said resort managing director Sheldon Suga. “We are honored to host America’s heroes and their loved ones with tributes, celebrations and the relaxation they deserve.

“This is our fourth annual Heroes Welcome and we’ve expanded the programming this year to include events and activities each weekend throughout the season that honor the various divisions of our heroes, from police and fire to military and medical personnel. This is our way of giving thanks, paying homage and above all celebrating our heroic guests.”

The highlight of the Heroes Welcome program is the resort’s weekly “Heroes in

Action” tribute ceremony that takes place every Saturday night at sunset around the Resort’s famous Fire Pit. The slideshow and video presentation features pictures provided by guests and iconic imagery fol- lowed by a lighting ceremony as a tribute to all fallen heroes and those currently in action. The evening continues with live music under the stars. Additional events planned throughout the program include a touch-a-truck experience, fishing tournament and the resort’s Down at the Docks celebration, a dockside evening event featuring Coast Guard demos, local vendors and live entertainment.

The resort has partnered with artist Guy Harvey, who will create a souvenir shirt commemorating this year’s Heroes Welcome honoring its participants. Part of the proceeds will go to a collection of char- ities selected by Harvey, including Birdies for the Brave, which supports members of the U.S. Armed Forces and their families. Another portion of the proceeds will go to Firehouse Subs Public Safety Foundation, an organization created by Firehouse Subs, a fast-casual restaurant with 508 locations, to better equip, educate and fund public safety entities.

While the $99 starting rate is limited to American heroes, all resort guests can receive 20 percent discount by making a $2 donation to supported foundations. For more information, go to or call 888-313-5749.


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