The Lincoln Motor Company brought its Black Label at Home experience to South Florida recently, renting a multi-million-dollar private bayfront residence in North Bay Village to showcase the luxury marketing program with an exclusive invitation-only luxury party for potential Lincoln buyers and media representatives.
The North Bay Village Black Label at Home program showcased the four Black Label designer themes available for the new Lincoln MKZ midsize sedan and the MKC small utility vehicle, versions of the vehicles parked in front of the luxury home. The program was similarly introduced with a gala party at an exclusive location in the Hollywood Hills suburb of Los Angeles. After South Florida, Lincoln will take the Black Label Experience to potential luxury Lincoln customers in New York and Dallas.
Black Label is Lincoln’s highest option in luxury and personal service. Black Label customers get enhanced personal service and amenities, including remote vehicle-service calls, off-site concierge visits, membership privileges such as anytime car washes and exclusive dining experiences at upscale restaurants registered with the Black Label Culinary Collection network.
Party guests got an up-close look at the premium materials used in the vehicles — including Venetian leather, Alcantara and designer woods. Black Label at Home is designed to showcase the entire ultra luxury program, with particular attention given to the colors and materials that make up the Black Label portfolio.
The party allowed invited guests to experience the ultimate in luxury, comfort and personal service, while highlighting all four designer themes within the home.
Center Stage, Modern Heritage, Indulgence and Oasis themes were brought to life through experiential, aesthetic and culinary activations.
During the North Bay Village party, invited guests reviewed various Black Label equipped versions of the Lincoln MKZ and Lincoln MKC. Guests also had access to concierge services and a curated list of luxurious Black Label-inspired experiences, including access to some of South Florida’s most sought-after locations. To create the experience, Lincoln partnered with MAS Event + Design, interior design firm hOmE NYC and Condé Nast Media Group.
The Lincoln Motor Company is the reincarnated luxury automotive brand of Ford Motor Company and the Black Label Experience is a “continuing commitment to creating compelling vehicles, along with an exceptional ownership experience to match.”
Lincoln Motor Company is introducing four all-new vehicles through 2016. For more information about The Lincoln Motor Company, go to media.lincoln.com or www.lincoln.com. and follow on facebook.com/lincoln.