Distinguishing oneself in the dry cleaning business is hardly an easy task, but One Price Dry Cleaning, located at 9723 S. Dixie Hwy. in the Captain’s Tavern shopping center, has done precisely that.
The family-owned and operated business adheres to a patented “One Price” concept, which states that since it costs the same to clean most garments, it’s disingenuous to charge multiple costs. By eliminating frivolous expenditures, they are able to lower costs and pass the savings on to the customer.
“What we do here is we avoid all the packaging, stuffing and everything else that people just throw away when they get home and just provide them with a pure dry cleaning service,” said owner Maritza Clop. “If you go to a regular dry cleaner, you could pay $20 to $25 for a suit. When you come here, you pay $8.”
Clop started in the business in 1997, working in her father’s Hollywood store while in college. She has been a part of the community ever since. Her longstanding presence here has enabled her to develop lasting relationships with clients, many of whom she considers friends.
“For the most part, unless they’re new customers, I know my clients’ names and their needs,” she said. “This neighborhood is a big community. We all know each other, and I’m honored to be part of the process.”
Although situated in Pinecrest, One Price Dry Cleaning also serves Palmetto Bay, South Miami and Coral Gables through a fixed-fee pick-up and delivery services.
“Our highest priority is to service the community,” she said. “In servicing such a wide area, I charge a little bit more for delivery — instead of $3.99 per garment I charge $4.59, however it’s $4.59 no matter what you send me — but when I look at my competitors, it’s not even a contest.”
Always hoping to broaden her customer base, Clop advertises year-round seasonal specials in local publications and on her website, with offers ranging from group parcel discounts (“Buy six, get one free”) to referral bonuses. (“Refer a friend and get 15 percent off of your next visit.”)
“Whether it’s slow or not, my incentive in offering these specials is to get people to check us out,” she said. “Some people think, ‘You get what you pay for,’ and, in seeing a place that charges $2 instead of $5, may think, ‘That might be a cheap place I don’t want to take my clothes to.’ I say come find out for yourself, because we’d love to have your business.”
For more information, call 305-259- 3600 or visit online at www.onepricecleaning.com.
