Fashion for Charity to host fundraising event, Sept. 17

By Nancy Eagleton….

Sheila and Donovan Superville model fashions at last year’s Fashion for Charity event. This year’s fashion fundraiser will be Superville’s third event.

Fashion for Charity will host its third annual fashion fundraiser featuring runway shows from leading designers, a cocktail reception, silent auction, boutique shopping and live entertainment. The red carpet event will take place at the Moore Building, located in the heart of Miami’s Design District at 4040 NE Second Ave., on Saturday, Sept. 17, from 7 to 11 p.m.

Proceeds from the event will benefit Project Start Off Smart (SOS) and The EDGE Charitable Foundation, two nonprofit organizations dedicated to identifying and assisting women and children who are victims of domestic violence, child abuse and human trafficking.

Attendees will grace the red carpet with celebrities including Academy Award-winning actress Adriana Barraza and Adriana De Moura, one of the “Real Housewives of Miami.”

A series of fashion shows will showcase this season’s hottest collections for adults and children. One featured designer is Y-3, a collaboration between avant-garde designer Yohji Yamamoto and Adidas, known for its edgy takes on athletic wear. Guests also will mix, mingle and shop their way through the silent auction and an array of “pop-up” boutiques, while entertained by a deejay and live performers.

Tickets to the event are $25 for general admission and $75 for VIP admission. VIP guests will enjoy a complimentary open bar and hors d’oeuvres at the VIP cocktail reception, reserved front-row seating at the fashion show and a luxury gift bag. A cash bar will be available to general admission guests.

Founded by Diane Superville and Maria Estevez, Fashion for Charity’s goal is to raise awareness and money for non-profit organizations that focus on assisting local women and children in distress.

To help her stage another successful event, Superville has recruited affiliates such as Mary Rego from the Brand Collective, a full-service marketing, branding and special events company, and Jessica Cristobal from Leading Ladies League, an organization of women who support the efforts of other non-profits that serve the needs of women and children.

“These talented ladies are helping take this event to the next level as we expect more than 500 people in attendance this year,” Superville said. “From marketing the event and securing the venue and fashions and more, these ladies have donated their time and energy to help coordinate every element.”

Sponsors of the event include Rik Rak, TresKoi PR, Pasha’s Healthy Mediterranean Cuisine, Parties by Pat, AVER Productions, Y-3, Steve’s Sugar Free Margarita, SX Liquors, Premier Beverage Catering, Sobie Fabrics, Motives Cosmetics, PrintHouse USA and The GROWTH Foundation. Media partners are WFOR-TV (CBS), Lite FM 101.5, Brickell magazine and Key Biscayne magazine.

Superville said that donation and pop-up boutique opportunities still are available.

“Local businesses have a unique opportunity to gain marketing exposure at this event while providing support to victims of abuse in our local community.”

Superville chose the two event beneficiaries — Project SOS, an initiative of the Homestead Police Department, and the EDGE Charitable Foundation, which is currently impacting more than 12,000 children and families — when she learned more about the prevalence of human trafficking in South Florida and around the world. Every 10 minutes, one person is trafficked into the U.S. and Florida is cited as being one of the top three destinations for trafficking victims along with New York and California.

“It will be an event to remember benefiting a cause that one cannot forget,” Superville said.

For more information about sponsorship opportunities or to order tickets, call 786- 556-2653 or visit online at For more information about Project SOS, visit and for more information about the EDGE, visit

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