Moore appointed president, CEO of Zoological Society of Florida

Moore appointed president, CEO of Zoological Society of Florida

William W. Moore

The Zoological Society of Florida recently announced that it has appointed William W. Moore as its president and CEO following an extensive national search led by Witt/Kieffer.

Moore joins Zoo Miami and the ZSF at a critical time as it embarks on major capital projects including construction of a new entrance and the “Florida: Mission Everglades” exhibit.

“We’re excited by Bill’s arrival to Miami and his outstanding leadership experience of over 30 years in the field,” said ZSF board chair Harlan Chiron, MD. “Bill is no stranger to the ever-changing and fast-paced tourism industry. He brings a passion for wildlife appreciation and conservation which will help propel our institutional growth.”

Bill Moore served most recently as chief operating officer of the Kennedy Space Center Visitor Complex, where he directed the largest capital project in the operation’s history, worked closely with NASA to create a 10-year master plan funding process, implemented special tours and created a one-of-a-kind space shuttle display that included a museum with more than 60 interactive exhibits.

Before these impressive accomplishments, he was president and CEO of the Independence Visitor Center Corporation of Philadelphia and held senior executive positions at Six Flags Entertainment Corporation, including president of Six Flags Houston and senior vice president of Theme Park Development. Moore also has served on the board of VISIT Florida (the official tourism marketing corporation of Florida) and the Brevard Zoo. He holds a BS in Urban Administration from Georgia State University.

Witt/Kieffer consultants Gregory Santore and Jennifer Biehn advised ZSF on their search.

“Working closely with the Zoological Society of Florida, we discovered a cultural treasure and translated the institutional strategy to develop a pool of talented national candidates,” said Santore, who also leads the firm’s Sports Leadership practice.

“Bill Moore brings a powerful combination of experience to his new role — an understanding of the guest experience as well as deep knowledge of operations, finance, marketing, and content development to Zoo Miami. We wish him great success at ZSF.”

The Zoological Society of Florida is a non-profit 501(c)(3) that supports Zoo Miami through education, conservation and outreach programs; marketing and public relations; volunteer services and financial support for the construction of new exhibits. Zoo Miami is located at 12400 SW 152 St. General zoo admission is $15.95 per adult, plus tax and $11.95 per child (3-12) plus tax. Children under two, zoo members and parking are free.

Zoo Miami’s hours are 9:30 a.m.-5:30 p.m.; ticket booths close at 4 p.m.

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