Winn-Dixie Prices go even further Down with Deep Discounts

Prices on more than 400 regularly purchased items are going down up to 50 percent 

Winn-Dixie is cutting the cost of living for customers ─ by dropping the prices on hundreds of groceries the customers buy most. The grocery chain’s newly launched ‘Down Down’ pricing program is based on a commitment to lower prices by bringing prices down and keeping them down.

“We know that almost one in five people in the Southeast are relying on food subsidies to feed their families every week. It is therefore not surprising that our customer surveys report that ‘affordable prices’ is the most important requirement from a grocery store,” said Ian McLeod, President and CEO of Southeastern Grocers ─ home of Winn-Dixie.

“We are committed to build a deeper sense of trust with our customers, and unveiling the long-term Down Down pricing campaign is a demonstration of just how serious we are about giving our customers lower prices.”

Down Down follows the company’s recent launch of New Regular Pricing, which reduced the prices of favorite grocery items. The Down Down program will apply even deeper discounts on over 400 frequently purchased items. That will be on top of more than 3,000 New Regular Prices already lowered.

“Savings are so significant that a family shopping at Winn-Dixie will now save over $700 this year as a result of these lower prices. This is a meaningful difference for any household budget,” said Ian McLeod.

From today, Winn-Dixie is dropping prices by up to 50 percent on over 400 commonly purchased products, including bread, chicken, fresh produce, dairy, meat, dry, frozen and home goods.

WINN-DIXIE

• Sanderson Farms Whole Chicken was $1.49/lb, now $1.00/lb
  • Reduction: 33%
• Sanderson Farms Chicken Breast was $4.00/lb, now $2.50/lb
  • Reduction: 38% 
• Winn-Dixie Sliced White/Wheat Bread (1 loaf) was $1.99, now $1
  • Reduction: 50%; 
• Winn-Dixe Granulated Sugar (4lb) was $2.35, now $2 
  • Reduction: 15%
• Winn-Dixie Shredded Sharp Cheddar (8oz) was $3.59, now $2.50 
  • Reduction: 30%
• Winn-Dixie Crinkle Cut French Fries (8oz) was $2.99, now $2.00
  • Reduction: 33%

Winn-Dixie customers can easily pinpoint the many deeply discounted items by looking for the Big Red (helping) Hand throughout the store and be reassured this price will not change for at least six months.

About Winn-Dixie

Winn-Dixie Stores, Inc. is a subsidiary of Southeastern Grocers, which is the fifth-largest supermarket chain in the United States based on store count. Founded in 1925, Winn-Dixie employs more than 48,000 associates who serve customers in approximately 518 grocery stores, 145 liquor stores and 393 in-store pharmacies throughout the five southeastern states of Alabama, Florida, Georgia, Louisiana and Mississippi. For more information, please visit www.winndixie.com and www.segrocers.com.

About Southeastern Grocers
Southeastern Grocers, LLC, parent company and home of BI-LO, Harveys and Winn-Dixie grocery stores, is the fifth-largest supermarket chain in the U.S. and the second-largest supermarket in the Southeast based on store count. The company employs more than 66,000 associates who serve customers in approximately 756 grocery stores, 145 liquor stores and 504 in-store pharmacies throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Harveys and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers. For more information, please visit www.bi-lo.com, www.harveyssupermarkets.com and www.winndixie.com.

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