Saks Fifth Avenue-Bal Harbour partners with The Mount Sinai Comprehensive Cancer Center

Live from New York… It’s the 2014 Key To The Cure Charity Shopping Weekend

To help raise both money and awareness for women’s cancers, Saks Fifth Avenue Bal Harbour will once again partner with The Mount Sinai Comprehensive Cancer Center – a nationally recognized, award-winning facility that utilizes a collaborative, multidisciplinary approach to diagnosing and treating cancer – to host the 2014 Key To The Cure, a charity shopping weekend taking place October 16 through October 19.

To launch the event, Saks Fifth Avenue Bal Harbour will host a Key To The Cure kick-off celebration on Wednesday, October 15, at 6pm, featuring hors d’oeuvres, live entertainment and, of course, shopping. The kick-off will also feature tastings from Miami’s top restaurants and cocktails provided by Southern Wine & Spirits. During the entire shopping weekend, 2% of participating vendor sales from Saks Bal Harbour will be donated to the Mount Sinai Comprehensive Cancer Center. Admission to the kick-off party is $25 with 100% of admission proceeds also benefitting Mount Sinai.

In the 15 years since the inception of the Saks Fifth Avenue charity shopping weekend, over $35 million has been raised for cancer research. Each year, a notable celebrity serves as an ambassador for this event and a celebrated designer creates an exclusive T-shirt to benefit the campaign. This year, Saks Fifth Avenue has announced that Will Ferrell, Ana Gasteyer, Vanessa Bayer, Cecily Strong and Colin Jost have been named as the EIF ambassadors, representing talent from Saturday Night Live’s past and current casts. In addition, New York designers Marcus Wainwright and David Neville of rag & bone have created the limited-edition, unisex tee designed exclusively to benefit the campaign.

The tee debuts at Saks Fifth Avenue on October 1. The tee will retail for $35 at Saks Fifth Avenue stores and online at saks.com and saksoff5th.com. 100% of the proceeds from each shirt sold at Saks Fifth Avenue Bal Harbour and via the Mount Sinai website will also be donated to The Mount Sinai Comprehensive Cancer Center. All donations from teeshirt sales, shopping proceeds and kick-off event admission will be dedicated to finding new cancer detection methods, better treatments and eventual cures for women’s cancers.

In honor of this year’s celebrity ambassadors, this year Saks Fifth Avenue will sell exclusive merchandise inspired by notable Saturday Night Live characters from seven New York designers. These items, curated by Saturday Night Live’s Emmy-nominated costume designer Tom Broecker, will be available in Saks Fifth Avenue’s New York flagship store and on saks.com during the Key To The Cure shopping weekend. The merchandise includes Mango’s shorts as interpreted by Alexander Wang, The Nerds outfit as interpreted by Alice + Olivia, a dress fit for The Californians as interpreted by Diane von Furstenberg, Spartans Cheerleading uniforms as interpreted by Elizabeth and James, hats fit for The Coneheads as interpreted by Eugenia Kim, Mary Katherine Gallagher’s school uniform as interpreted by rag & bone, and Gilly’s dress as interpreted by Suno.

To purchase your ticket to the 2014 Key To The Cure kickoff event or buy a limited edition rag & bone T-shirt, visit www.msmcfoundation.org/KeyToTheCure or call the Mount Sinai Medical Center Foundation Offices at 305.674-2777.


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