Right: Romero Britto, Artist and Entrepreneur
In Miami Beach, entrepreneurs, artists, and successful business owners make up a large portion of the local economy. However, as local and beloved pop artist Romero Britto found, customers who fall outside the “traditional box” targeted by national banks can have challenges finding financial services that meet their unique needs. However, as the area’s largest full-service community bank, TotalBank was able to step in to offer in an individualized suite of services to address every aspect of the artist’s financial needs, from business to personal.
“After years of banking in an environment which did not provide the flexibility I needed to expand my business, I realized I needed a financial partner who would provide the level of service and innovation that every growing business needs. So, I made the strategic decision to partner with TotalBank because their team took the extra time to really understand my business and develop a specialized structure that worked for me,” says Britto.
To address the needs of its client, TotalBank assembled a suite of commercial and personal banking services to support Britto’s current endeavors as well as the growth of his enterprise. Leveraging a multi-faceted solution across all operations, including treasury management, merchant services, personal and business banking, lending, and other services, a team of the bank’s client service professionals were able to ensure that the artist’s financial services were adapted to his unique income stream and growth plans.
“TotalBank is known as the “305 Bank” because we make our decisions here in Miami, we have been a local player in this community for over four decades, and we know the intricacies of the market because we are a part of it,” said TotalBank President Jay Pelham. “TotalBank remains committed to growing Miami’s entrepreneurial footprint by providing small business owners with customizable banking solutions.”
For many job creators, innovators and entrepreneurs with non-traditional income streams, large national banking institutions simply don’t have the flexibility or resources to really understand their needs. As a community bank, TotalBank has a different perspective and a commitment to know the Miami Beach market.
