Red Bull has partnered with American Social Bar and Kitchen to give 28 students an opportunity to participate in a landmark initiative that will showcase their world-class design acumen at one of Miami’s most popular establishments. The students are part of the University’s renowned FIU: By Design and the Department of Interior Architecture program.
REVAMP, powered by Red Bull, will give the interior designers-in-training the chance to use their imaginations in redesigning the interior and exterior bars at American Social Bar and Kitchen’s location in Brickell. The seven teams, comprised of four students each, will work on a three-week Design Charrette.
Throughout the three weeks, each team develop their ideas into a series of design proposals that will be presented at different stages of the Design Charrette. The final goal of the Charrette is to reimagine indoor and outdoor spaces that will ultimately become features of the popular restaurant’s decor.
“This is the first time our students have participated in a project for an actual client so early in their studies,” said Katie Rothfield, senior instructor, FIU Interior Architecture Department. “It is an incredible opportunity for the students to merge design theory with its practical application, and there is nothing more exciting than seeing your designs come to life. We are eager to see our students’ design proposals, and we look forward to the unique experience of working with Red Bull and American Social.”
The Design Charrette conducted its kickoff at the start of FIU’s Fall 2018 semester with an on-campus meeting followed by a site visit to American Social. Over the course of the project, students will gain first-hand knowledge and experience in every step of the design process, from to the development of detailed drawings equipment specifications, to the presentation of their final design proposals. American initial client meetings, their initial vision, general project parameters and guidelines for a successful implementation Social leadership will brief students on.
“American Social is very excited to partner with Red Bull and FIU,” said Paul Greenberg, managing partner. “This project is a combination of teamwork, collaboration, and fun. American Social is thankful for the opportunity.”
