Lina Baena, Group Vice-President of Public Relations at CCOMGROUP, has been named One of the Top Women in Public Relations by PR News. PR News is a go-to source and an intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits.
The honorees of the Top Women in PR Awards are selected based on the impact they’ve made on the communications field. These highly influential women work tirelessly to propel their team forward, while inspiring the next generation of communication professionals.
With 15 years of experience in the US Hispanic market, Lina has proven to be an effective communicator and a keen strategist for brands in the beauty & skincare, automotive, travel, digital and retail industries, to name a few. Her vision and hard work have resulted in the agency’s recognition as a visionary for US Hispanic public relations. Lina has mastered the art of developing and implementing cost-effective communication campaigns tailor-made for the agency’s diverse client roster, which include well known global consumer brands such as JOHNSON’S® Baby, NEUTROGENA®, AVEENO®, CLEAN & CLEAR® and LUBRIDERM®, Throughout her career at CCOMGROUP she has worked with reknown brands such as, Terra.com, AOL Latino, Ford Motor Company and South Florida Ford Dealers, BabyCenter en Español, Air Europa and more, always bringing excitement and innovation that drive awareness and extensive media coverage.
Widely recognized amongst industry peers as one of the pioneers in multicultural influencer campaigns, Lina has consistently demonstrated her ability to strategically assess the needs of her clients, resulting in the right influencer partner for the right brand campaign at the right time.
Luis Gonzalez-Esteves, Founder and Co-Chairman of CCOMGROUP added, “Lina provides energy, innovation and forward thinking for the agency and for our client partners. She thrives on creativity and delivering best in class measurable results which have contributed to the agency’s growth. We are proud of her leadership and for this well-deserved recognition.”
