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As most are already well aware, the pandemic has presented an array of new challenges to stay connected – most notably in business. In many sectors, a digital shift was already happening prior to the pandemic, but 2020 accelerated these changes at a speed no one anticipated.
INGAGE Biz, a digital-first marketing company that provides solutions to professional service clients, has been advising businesses on the new tactics all companies should live by to handle the ongoing surge in digital use and changing expectations among customers.
Their best advice for businesses is to truly learn, and adjust, from data analysis. The right marketing tactics can substantially influence sales. On the flip side, the wrong approach can do the opposite, putting all the more pressure on marketers to improve how customers experience a business. Of course, before fixing or improving communications companies must understand what is working and what is not through data analyzation.
INGAGE offers a data analyzation and strategy package to address this issue as well as provide direction to in-house or vendor teams who may be doing pieces and parts of a marketing or sales strategy. By identifying where new clients are coming from, the team has been able to eliminate marketing budget waste and increase results for its over 35 clients internationally.
The next piece of advice the firm gives is to get ahead of the reopening. “While it’s fantastic that businesses are using marketing in more efficient ways given the current status quo, if businesses are not creating an aggressive marketing and sales plan now, they are going to lose out on new business in 2021,” said INGAGE Biz President Katherine Doble.
As the vaccine becomes more readily available and all businesses start to reopen, companies who have been sitting on the sidelines are going to find themselves behind those that have invested in strategic marketing partners who are developing strategies almost daily given the evolving markets.
The firms’ final piece of advice, online marketing was a crucial lifesaver in 2020 and will continue to play an important role but don’t forget about the traditional options. There were significant drops in media relations, direct mail, and print advertising spends last year which leaves an opportunity for new players to enter the space. Now is the time for businesses to react,adjust, and keep their eye on new business.
For more information, visit www.ingage.biz or call (833)246-4243.
