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RFR recently announced the signing of a 5,000-square-foot retail space lease with The Macromia Group at 100 Biscayne, a 30-story Class A office building located in Downtown Miami.
The Bloom & Shade at 100 Biscayne, a culinary collective and lounge, will be an elevated fast-casual food and beverage destination offering outdoor seating, catering and take-out orders, while serving the building’s tenants and the vibrant community of Bayfront Park and the Kaseya Center.
During evening hours, The Bloom coffee bar will seamlessly transition into Shade, a stylish bar and lounge providing a memorable neighborhood amenity in the greater Biscayne/Miami market. The Bloom & Shade at 100 Biscayne will bolster appeal for Biscayne Bayfront as a premiere destination, connecting culinary offerings with the nearby recreational and public spaces.
“The Bloom & Shade at 100 Biscayne is set to redefine the dining scene in Miami,” said J.D. Hilburn, Culinary Director of the Macromia Group. “As specialists in building high-end dining and retail locations, we are excited to showcase our commitment to culinary excellence and exceptional design. Partnering with RFR and Urban Robot on The Bloom & Shade at 100 Biscayne is an incredible opportunity and, with our extensive network of culinary talent including partnerships with some of the nation’s most exciting emerging chefs, we are dedicated to creating a dining experience that surpasses expectations.”
Macromia Group specializes in crafting high-end dining and retail locations, from concept to creation. With an impressive track record of successful food hall concepts since 2015, its network of culinary talent spans across multiple cities, including New Orleans, Miami, Houston, and Chicago. Macromia Group, headed by noted chef J.D. Hilburn, partners with emerging chefs to bring their innovative concepts to life, often expanding these culinary experiences beyond their original locations. The firm also operates the popular MIA Market in the Design District and has several openings slated for 2023.
“The Bloom and Shade will be a transformative culinary destination for Miami’s Downtown, one that caters to professionals, local residents and tourists alike by blurring the lines between an upscale restaurant and a beloved neighborhood venue,” said Giancarlo Pietri, principal and creative director of Urban Robot Associates. “Fueled by our passion for our city, we endeavored to design a space that would highlight the uniqueness of Miami, its ever-evolving culinary expressions and burgeoning artistic inspirations.
“The Bloom is a five-station culinary collective with a modernist design aesthetic, that plays second only to the culinary talent that is flourishing within; And Shade is the perfect place to take a break —whether from work or the hot sun no matter the time– morning, noon or night,” Pietri added.
Local design visionaries, Urban Robot Associates, is a full-service boutique design firm located in Miami Beach, specializing in architecture, interior design, landscape architecture and urban planning with a firm-wide focus on hospitality. Urban Robot previously partnered with RFR on an impactful renovation at the W South Beach in 2020.
RFR purchased the 310,000-square-foot building in January 2022 and has since seen an acceleration in leasing velocity, having signed over 150,000 square feet of new and extended leases since acquiring the asset. The brisk activity further underscores the demand for boutique office space in the sought after Biscayne Bayfront enclave of Downtown Miami.
100 Biscayne, which overlooks Bayfront Park offers unobstructed views of Biscayne Bay, PortMiami, and the Downtown Miami skyline, is centrally located in the heart of Miami’s rapidly growing Central Business District, adjacent to the Metromover Station and proximate to the thriving Design District, Wynwood Arts District, and Miami Beach neighborhoods.
The Bloom & Shade at 100 Biscayne joins a roster of luxury brands occupying office space at 100 Biscayne including French conglomerate LVMH, Italian luxury brand Bulgari, Italian eyewear maker Luxottica, Swiss watchmaker Hublot, and international architecture firm Zyscovich.
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