Dealership also celebrated grand opening of
enhanced Honda facility and Honda Power of Dreams Store
Rick Case Honda in Davie brings a number one ranking to South Florida as the dealership recently celebrated that number one ranking as the top Honda dealership in the United States. The most awarded and largest volume Honda dealer in the country, Rick Case Honda led all dealerships nationally in 2024. No other dealer in South Florida has ever accomplished this epic milestone.
“This is a truly a special day for us and for our team here at Honda, without whom we would not be celebrating these incredible milestones,” said Rick Case Automotive Group President and CEO Rita Case. “We are number one, and we are ready to break records in the U.S. again in 2025. We just completed a brand new, beautiful, state-of-the-art facility just for our customers, and we are excited to share it with them.”
In a league of its own, Rick Case Honda also received the President’s Elite Award for the 17th consecutive year, a feat no other volume Honda dealer in the U.S. has ever achieved. The award is based on overall dealership performance including volume, operational excellence, customer satisfaction and facility. President’s Award status is reserved for approximately 15% of Honda dealerships annually. To this day, Rick Case Honda remains the world record holder for the greatest number of new Hondas sold in one month with 1,222 sold.
Kazuhiro Takizawa, President, CEO and Director of American Honda Motor Co., Inc. and an executive officer of Honda Motor Co., Ltd., addressed the Rick Case Honda team. “I am impressed by the history of Rick Case Automotive,” Mr. Takizawa said. “You take care of our customers. Since we’ve been here you all are here selling cars, servicing cars and taking care of customers for us. Thank you very much for all of your decades-long efforts. I really appreciate it.”
American Honda Motor Co. Vice President of Automobile Sales Lance Woelfer congratulated Rita and her team on an amazing year. “We couldn’t be prouder of our association and relationship with Rick and Rita and all that has been accomplished,” Woelfer said. “Leadership drives a great experience, but it’s also about the interaction they have each and every day with the Honda team here and their customers. You can’t win the President’s Award 17 years in a row without really taking care of the customer.”
In addition to Mr. Takizawa and Mr. Woelfer, Case was joined in the celebration by 427 associates and 15 executives from American Honda Motor Company. In addition, Rick Case Honda officially introduced the brand-new “Blue Stage” Honda facility, designed to enhance and elevate the customer experience, and the grand opening of the Honda Power of Dreams Store. Serving as a one-stop for everything Honda including recreational vehicles as well as side by sides, ATVs, motorcycles, dirt bikes and generators, the new store combines Honda vehicles and power sports in one facility.
Also joining the celebration was Lateefah Dooling. When Rick Case Honda opened its doors in Davie in 2002, Dooling, then 11 years old and a member of the Boys & Girls Clubs of Broward, sang the National Anthem. Twenty-three years later, she returned for an encore performance.
“It feels wonderful just coming back in, seeing the growth from when I was given this opportunity 23 years ago,” said Dooling, who is a special education teacher with Broward County Public Schools and who grew up as a member of the Boys & Girls Clubs. “Although the years have gone by, I feel truly amazed and very honored to come back and be part of this celebration.”
Rita and Rick Case have supported Boys & Girls Clubs for decades. Together, they created, developed and led fundraising initiatives that raised more than $120 million for organizations in South Florida, a legacy that continues today. For the Boys & Girls Clubs, Rita and Rick were instrumental in building 15 clubs, serving 12,000 members. Since 1982, Rick Case Bikes for Kids has distributed more than 120,000 gently used bicycles donated by the community to children in need, including members of the Boys & Girls Clubs, during the holidays.
Case also has a storied history with Honda that dates back to her childhood in Santa Rosa, California, where her parents owned a small foreign car repair shop. Her family later added Honda motorcycles in 1959, the first year Honda was introduced in the U.S. In 1968, Honda approached her parents about selling their Honda car in the U.S. when it was to be introduced, and they became the first Honda auto dealer in America. In 1970, when the first cars came in, customers were skeptical because they were so small. Case sold Honda cars after school each day and managed to convince customers that Hondas got better gas mileage and were easier to maneuver than other cars on the market. After she married Rick Case, she moved to Ohio where he also owned Honda motorcycle and car dealerships, before relocating to South Florida.
About The Rick Case Automotive Group
Founded in 1962, the Rick Case Automotive Group has been honored by Automotive News as the National All-Star Dealer and President and CEO Rita Case was named the 2024 TIME Dealer of the Year. Rick Case Automotive Group is the nation’s largest female owned and operated automotive dealer group in America, offering Honda, Hyundai, Genesis, Ioniq, Volkswagen, Kia, Acura, Audi, Mazda, Maserati, Fiat, Alfa Romeo, Honda Motorcycles and E-Z-Go golf carts. Celebrating more than 60 years in business, the Rick Case Automotive Group has 12 dealerships in South Florida and Georgia. The South Florida dealerships are known for holding national sales records, consistently ranking among the top performers in markets they serve. Rick Case Automotive Group is headquartered at 14500 W. Sunrise Blvd. in Sunrise, Florida. For more information, visit www.RickCase.com.
